Develop on-demand online courses to provide value and capture leads
Content
Create on-demand online courses that offer valuable knowledge and skills to your audience while generating leads. The ease of reaching a wide audience offsets the effort needed to produce quality content, making it a highly rewarding strategy.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Canvas LMS | Canvas LMS is a versatile learning management system designed to faci… |
Paid Only
|
Moderate
|
| Kajabi | Kajabi is an all-in-one platform designed to empower marketing profes… |
Paid Only
from $149.00/mo
|
Moderate
|
| LearnDash | LearnDash is a leading learning management system (LMS) designed to c… |
Paid Only
from $199.00/mo
|
Moderate
|
| LearnWorlds | LearnWorlds is a comprehensive e-learning platform designed for marke… |
Paid Only
from $29.00/mo
|
Moderate
|
| Podia | Podia is a comprehensive platform designed to empower marketers by si… |
Paid Only
from $39.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Tutorial and How-To Content Strategy | Creating detailed guides and instructional content to help your audie… |
Technologies
| Name | Description |
|---|---|
| Event Management & Webinars |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Content
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Paid
Pros
- Builds Authority: Consistently providing valuable content can establish you as an expert in your field.
- Generates Leads: These courses can be an effective way to capture leads who are interested in your niche.
- Flexible Learning: Your audience can access the course materials at their own convenience, enhancing their learning experience.
- Expands Reach: Online courses can reach a global audience, not limited by geographic constraints.
- Monetization Opportunities: You can potentially monetize your courses, turning them into a revenue stream.
- Engagement: High-quality courses can foster ongoing engagement with your audience.
- Scalability: Once created, courses can be scaled to accommodate any number of participants without additional cost or effort.
Cons
- Initial Time Investment: Developing the course content can be time-consuming.
- Production Costs: Quality courses often require investment in good production equipment and software.
- Maintenance: Keeping the course materials up to date requires ongoing effort.
- Competition: The market for online courses is saturated, making it hard to stand out.
- Varied Completion Rates: Many enrollees may not complete the course, affecting perceived value.
- Tech Barriers: Some potential users may find online learning platforms difficult to navigate.
- Marketing Required: Even the best courses need solid marketing to gain visibility and attract learners.