Develop platform-specific strategies based on audience behaviour
Social Media
Creating strategies tailored to each platform can drive higher engagement and conversions because you’re tapping into how users naturally behave. It can be time-consuming but leads to better performance and a more effective ad spend.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Ahrefs | Ahrefs is a leading SEO toolset designed to empower marketing profess… |
Paid Only
from $99.00/mo
|
Moderate
|
| Amplitude | Amplitude is an advanced analytics platform designed to provide marke… |
Paid Only
|
Moderate
|
| App Annie | App Annie is a leading mobile analytics and market data platform desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Teenagers | Teenagers, aged 13 to 19, are a dynamic demographic defined by their … |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Custom strategies align with native user behavior, potentially increasing engagement and conversion rates.
- Platform-specific approaches can yield better targeting and reach, enhancing advertising effectiveness.
- Localized strategies can resonate more deeply with audiences, fostering stronger connections and brand loyalty.
- Optimize ad spend by focusing on platforms where your audience is most active and engaged.
- Increased potential for viral reach by utilizing network-specific features like sharing and tagging.
- Potentially higher ROI by delivering tailored messages that resonate with platform users.
- Greater flexibility and adaptability to test and iterate strategies based on performance insights.
Cons
- Requires deep understanding of multiple platforms, necessitating significant research and expertise.
- Time-consuming to create and maintain, as each platform requires a unique strategy.
- Potentially high costs, as segmenting strategies may mean running multiple campaigns simultaneously.
- Risk of inconsistent messaging, as campaigns may vary across platforms.
- Complex to measure overall effectiveness, as results must be aggregated from diverse sources.
- High maintenance requirement, needing regular updates and optimization based on platform changes.
- Can strain resources, especially for small businesses lacking dedicated social media teams.