Distribute flyers in high-traffic areas or events
Handing out flyers in bustling areas or at events is a straightforward way to reach loads of people quickly. It's great for businesses on a budget, but targeting might be hit or miss. Expect a bit of wasted paper and effort.
Pros
- Cost-effective: Distributing flyers is generally cheaper compared to many digital marketing methods.
- Tangible impact: Flyers provide something physical that recipients can hold onto and reference later.
- Local targeting: Flyers can be distributed in specific areas, making them ideal for local businesses.
- Immediate reach: Flyers can deliver your message to a large number of people in a short period.
- Versatility: Flyers can be used to promote events, sales, or new products effectively.
- Simple execution: Little to no specialized knowledge is required to create and distribute flyers.
- Brand visibility: Physical flyers increase brand visibility as they can be posted in various locations.
vs
Cons
- Limited targeting: It's hard to control who receives your flyers, leading to potential wasted distribution.
- Environmental impact: Flyers contribute to paper waste and can be seen as environmentally unfriendly.
- Short attention span: Many people may not take the time to read flyers and might discard them quickly.
- Design and print costs: While distribution is cheap, initial design and printing can add up.
- Manpower required: Effective flyer distribution often requires a significant amount of manual labor.
- Durability issues: Flyers can be easily damaged by weather conditions or mishandling.
- Measurement difficulty: Tracking the success and ROI of a flyer campaign can be challenging.
Place in customer funnel
Awareness
Consideration
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Advocacy
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| Ecommerce | |
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