Distribute flyers in high-traffic areas or events
Outdoor Advertising
Handing out flyers in bustling areas or at events is a straightforward way to reach loads of people quickly. It’s great for businesses on a budget, but targeting might be hit or miss. Expect a bit of wasted paper and effort.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| JCDecaux | JCDecaux is a leading global outdoor advertising company that special… |
Paid Only
|
Moderate
|
| Lamar | Lamar is a leading marketing tool specializing in outdoor advertising… |
Paid Only
|
Moderate
|
| OUTFRONT Media | OUTFRONT Media is a leading outdoor advertising company specializing … |
Paid Only
|
Moderate
|
| Place Exchange | Place Exchange is a sophisticated marketing tool that revolutionizes … |
Paid Only
|
Moderate
|
| Vistar Media | Vistar Media is a leading programmatic technology company specializin… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Sub-channel
| Name | Description |
|---|---|
| Flyers | Flyers are an efficient and low-cost way to reach a local audience. Y… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Quick Facts
Channel
Outdoor Advertising
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Cost-effective: Distributing flyers is generally cheaper compared to many digital marketing methods.
- Tangible impact: Flyers provide something physical that recipients can hold onto and reference later.
- Local targeting: Flyers can be distributed in specific areas, making them ideal for local businesses.
- Immediate reach: Flyers can deliver your message to a large number of people in a short period.
- Versatility: Flyers can be used to promote events, sales, or new products effectively.
- Simple execution: Little to no specialized knowledge is required to create and distribute flyers.
- Brand visibility: Physical flyers increase brand visibility as they can be posted in various locations.
Cons
- Limited targeting: It’s hard to control who receives your flyers, leading to potential wasted distribution.
- Environmental impact: Flyers contribute to paper waste and can be seen as environmentally unfriendly.
- Short attention span: Many people may not take the time to read flyers and might discard them quickly.
- Design and print costs: While distribution is cheap, initial design and printing can add up.
- Manpower required: Effective flyer distribution often requires a significant amount of manual labor.
- Durability issues: Flyers can be easily damaged by weather conditions or mishandling.
- Measurement difficulty: Tracking the success and ROI of a flyer campaign can be challenging.