Encourage employees to engage and share content

Social Media

Having your employees actively engage and share your content can supercharge your marketing efforts, building trust and visibility without extra costs. While this strategy can expand your reach significantly, it requires consistent effort and may not show immediate results.

Tools

Name Description Pricing Ease of Use
Agorapulse Agorapulse is a comprehensive social media management tool designed t…
Paid Only
from $99.00/mo
Moderate
Buffer Buffer is a powerful social media management tool designed to streaml…
Paid Only
from $6.00/mo
Moderate
Hootsuite Hootsuite is a comprehensive social media management platform designe…
Paid Only
from $99.00/mo
Moderate
HubSpot Marketing Hub HubSpot Marketing Hub is a comprehensive platform designed to streaml…
Paid Only
from $50.00/mo
Moderate
LinkedIn Elevate LinkedIn Elevate is a robust marketing tool designed to amplify brand…
Paid Only
Moderate
»

Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
Professionals Professionals are a diverse group typically aged 25 to 55, marked by …
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
Podcast Podcasts are digital audio files available for streaming or download,…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
»

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
Thought Leadership Strategies Sharing expert insights and innovative ideas builds your reputation a…
»

Sub-strategy

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Brand Ambassador Strategy Engaging loyal customers or influencers to represent and promote your…
»

Technologies

Name Description
Social Media Management

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
Blogs Blogs are a versatile way to connect with your audience by sharing va…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
YouTube YouTube is an online platform where you can upload and view videos on…
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
»

Quick Facts

Channel

Social Media

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Increased Trust: Employees sharing content adds authenticity and builds trust with your audience.
  • Wider Reach: Leveraging employees’ networks can significantly expand your brand’s reach.
  • Cost-Effective: It doesn’t require additional marketing budget, making it a cost-effective strategy.
  • Enhanced Visibility: Increased engagement can improve your content’s visibility on social platforms.
  • Employee Engagement: Encourages employees to be more involved and engaged with the brand.
  • Positive Brand Image: A workforce sharing positive content reflects well on your brand’s image.
  • Team Collaboration: Promotes teamwork and collaboration among employees as they work together to create and share content.

Cons

  • Consistency Required: Requires ongoing effort and consistency from employees to be effective.
  • Variable Results: The impact can vary greatly depending on the employees’ network and engagement levels.
  • Possible Overload: There’s a risk of overwhelming employees with the expectation to share content frequently.
  • Reluctance: Some employees may be hesitant to share work-related content on personal social media.
  • Content Control: Ensuring the shared content aligns with the brand message can be challenging.
  • Measurement: It can be hard to measure the direct impact and ROI of this tactic.
  • Initial Resistance: There might be initial resistance from employees to adopt this practice.