Encourage user feedback through interactive notifications
Mobile
Get users involved by sending them notifications that encourage feedback. This helps improve your offerings and boost engagement. Just watch out for overdoing it—as too many notifications can be annoying.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| CleverTap | CleverTap is a leading customer engagement and retention platform des… |
Paid Only
|
Moderate
|
| Leanplum | Leanplum is a comprehensive mobile engagement platform designed to en… |
Paid Only
|
Moderate
|
| MoEngage | MoEngage is a comprehensive marketing automation platform designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| User-Generated Content Strategy | Encouraging customers to create and share content about your brand. T… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Boosts user engagement by prompting active participation.
- Enhances product development by gathering valuable user insights.
- Builds customer loyalty through direct interaction.
- Increases retention rates by showing users their feedback is valued.
- Promotes continuous improvement by allowing frequent feedback.
- Cost-effective as it primarily utilizes existing platforms.
- Real-time feedback helps in making quick adjustments and improvements.
Cons
- Can be annoying if notifications are too frequent.
- Requires careful timing to avoid disrupting the user experience.
- May lead to negative feedback if users are unhappy.
- Data privacy concerns might arise from collecting user feedback.
- Implementation complexity depending on the platform used.
- Variable response rates based on user interest.
- Potential dependency on third-party notification services.