Engage in thought leadership through guest blogging and speaking at industry events
Boost your brand's credibility by guest blogging and speaking at industry events. This approach can help establish your authority but demands a considerable time investment. Balancing quality and exposure can be challenging but rewarding.
Pros
- Builds credibility: Establishes you or your brand as an authority.
- Expands reach: Helps you connect with a broader audience.
- Educational: Provides value by offering insights and knowledge.
- Networking: Facilitates connections with industry peers.
- SEO benefits: Improves search rankings through quality backlinks.
- Trust: Increases trust in your brand or expertise.
- Lead Generation: Attracts potential customers through valuable content.
vs
Cons
- Time-consuming: Requires a significant amount of time to create quality content.
- Consistency needed: Regular contributions are necessary to maintain visibility.
- Quality control: Ensuring high standards can be challenging.
- Potential for low engagement: Not all posts or speaking engagements will resonate.
- Competitive: Standing out can be difficult due to high competition.
- Resource-intensive: May require assistance from writers or coaches.
- Results may vary: Success isn't guaranteed and depends on numerous factors.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
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| Ecommerce | |
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| B2B | |
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