Focus on local SEO to increase visibility in Bing Places for Business
Search Engines
Trying to boost your presence on Bing Places for Business can bring more foot traffic to your physical or online store. It’s free but might need ongoing effort to maintain. Ideal for a range of businesses wanting to attract local customers.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Bing Webmaster Tools | Bing Webmaster Tools, developed by Microsoft, is a comprehensive suit… |
Paid Only
|
Moderate
|
| Microsoft Advertising | Microsoft Advertising is a robust digital marketing platform that emp… |
Paid Only
|
Moderate
|
| Microsoft Advertising Editor | Microsoft Advertising Editor is a robust marketing tool designed to s… |
Paid Only
|
Moderate
|
| Microsoft Advertising Intelligence | Microsoft Advertising Intelligence is a powerful tool designed to enh… |
Paid Only
|
Moderate
|
| Microsoft Audience Insights Dashboard | The Microsoft Audience Insights Dashboard is a cutting-edge tool desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Construction | The Construction sector is a cornerstone of global economic developme… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Sub-strategy
| Name | Description |
|---|---|
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Niche Marketing Strategy | Focusing on a specific audience, this strategy helps businesses conne… |
Technologies
| Name | Description |
|---|---|
| Search Engine Optimisation (SEO) |
Channel
| Name | Description |
|---|---|
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Sub-channel
| Name | Description |
|---|---|
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
Quick Facts
Channel
Search Engines
Advertising Type
Search
Company
Microsoft
Platform
Microsoft Advertising
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Pros
- Improve online visibility which helps local customers to find your business easily.
- Free to use, ensuring it’s cost-effective for small businesses and startups.
- Increase local traffic both online and offline, driving more customers to your store.
- Helps in local branding which strengthens your business presence in the community.
- Drives targeted leads who are specifically looking for services or products you offer.
- Enhances trust and credibility among local customers.
- Boosts search engine rankings on Bing, giving you an edge over competitors.
Cons
- Continuous updates required to keep your business information accurate and relevant.
- Limited reach compared to Google due to Bing’s smaller user base.
- Requires SEO knowledge, which might need you to hire an expert if you’re not familiar.
- Time-consuming to maintain and optimize your listing regularly.
- Impact might be slow to notice, taking weeks or months to see significant results.
- Competitive in certain industries, making it harder to stand out.
- Dependent on Bing’s algorithm changes, which could impact your visibility unexpectedly.