Follow up with attendees post-event with exclusive content or offers
Post-event follow-ups with exclusive content or offers are a great way to keep the engagement going. They help you stay connected with attendees, provide added value, and can foster loyalty. It requires consistent communication but can yield long-term benefits.
Tools
Name | Description | Pricing | Ease of Use |
---|---|---|---|
AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
Campaign Monitor | Campaign Monitor is a sophisticated email marketing platform designed… |
Paid Only
from $9.00/mo
|
Moderate
|
Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
Drip | Drip is a sophisticated marketing automation platform designed to enh… |
Paid Only
from $39.00/mo
|
Moderate
|
Objectives
Name | Description |
---|---|
Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
Engagement | Engagement in marketing refers to the interactions between a brand an… |
Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Retention | Retention in marketing focuses on keeping existing customers engaged … |
Demographics
Name | Description |
---|---|
Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
Gen X | |
Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
High-Income Earners | High-Income Earners are characterized by their significant financial … |
Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
Name | Description |
---|---|
Brand | Brand represents the unique identity of a business, encompassing its … |
Content | Content is a fundamental element of contemporary marketing, encompass… |
Event | The 'Event' is a strategic platform that enables marketers to connect… |
SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
Name | Description |
---|---|
Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
Education | The Education sector encompasses institutions such as schools, colleg… |
Financial Services | The Financial Services sector is a vital part of the global economy, … |
Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
Name | Description |
---|---|
Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
Name | Description |
---|---|
Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
Technologies
Name | Description |
---|---|
Email Marketing & CRM |
Channel
Name | Description |
---|---|
Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
Name | Description |
---|---|
Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
Newsletters | Newsletters are an effective way to keep your audience informed and e… |
Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Enhanced Engagement: Keeping the conversation going after an event helps maintain interest and momentum.
- Customer Retention: Exclusive offers and content encourage repeat interactions and longer-term relationships.
- Personalization: Tailored content and offers can significantly improve the attendee experience and satisfaction.
- Brand Loyalty: Consistent follow-ups can foster a sense of loyalty and trust in the brand.
- Lead Nurturing: Provides a great opportunity to move leads further down the sales funnel.
- Feedback Opportunities: Post-event follow-ups can be utilized to gather valuable feedback from attendees.
- Cross-Selling and Upselling: Exclusive offers can help introduce attendees to other products or services.
Cons
- Time-Consuming: Requires consistent effort and time to craft meaningful follow-up messages.
- Resource Intensive: May require additional resources such as content creation, email marketing tools, or exclusive deals.
- Potential for Overkill: Overloading attendees with follow-up messages can lead to annoyance or disengagement.
- Segmentation Challenges: Requires careful segmentation to ensure content and offers are relevant to each attendee.
- Tracking Difficulties: Measuring the exact ROI of follow-up campaigns can be challenging.
- Deliverability Issues: Emails can end up in spam folders, reducing potential reach and impact.
- Event Dependence: The effectiveness of follow-ups can be heavily reliant on the initial event’s success.