Follow up with media contacts to encourage coverage
PR
Staying on top of your media contacts and following up can really push your brand into the spotlight. While it can be time-consuming, it’s a cost-effective way to increase your visibility and engagement.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Agility PR Solutions | Agility PR Solutions offers cutting-edge tools for public relations p… |
Paid Only
|
Moderate
|
| BuzzStream | BuzzStream is a robust digital marketing platform designed to streaml… |
Paid Only
|
Moderate
|
| Cision | Cision is a comprehensive marketing tool designed to enhance brand aw… |
Paid Only
|
Moderate
|
| CoverageBook | CoverageBook is a dynamic tool designed to streamline the PR reportin… |
Paid Only
from $99.00/mo
|
Moderate
|
| Critical Mention | Critical Mention is a leading media monitoring and analytics platform… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Crisis Management Strategies | Handling a crisis involves quick, transparent communication to manage… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Crisis Communication Strategy | Responding effectively to negative events to protect your brand's rep… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
Sub-channel
| Name | Description |
|---|---|
| Media Relations | Media relations help you build a positive public image by getting you… |
| Press Releases | Press releases are official statements issued to media outlets, desig… |
| Magazines | Magazines are a unique way to reach targeted audiences through engagi… |
| Newspapers | Newspapers offer a tangible way to reach a wide, often loyal audience… |
Quick Facts
Channel
PR
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Increases brand visibility: Proactively following up with media contacts can help your brand gain more coverage and thus more visibility.
- Cost-effective: This tactic doesn’t usually require much monetary investment, making it a budget-friendly option.
- Builds relationships: Regular follow-ups can strengthen relationships with media contacts, potentially leading to more frequent and favorable coverage.
- Enhances credibility: Getting media coverage can enhance the credibility and trustworthiness of your brand.
- Drives engagement: Media coverage can lead to increased engagement from your target audience across various platforms.
- Improves reputation: Persistent follow-ups can result in more positive stories about your brand, improving its reputation.
- Flexible approach: This tactic allows for adjustments based on feedback, making it adaptable to different situations and media landscapes.
Cons
- Time-consuming: Regular follow-ups can take up a significant amount of time and effort.
- No guaranteed results: Despite the effort, there’s no guarantee that media contacts will cover your brand.
- Requires consistency: This tactic requires regular and consistent follow-ups, which can be demanding.
- Potential for annoyance: Frequent follow-ups could annoy media contacts and potentially damage relationships.
- Need for strong communication skills: Effective follow-ups require strong communication skills to ensure the right message is conveyed.
- Competitive landscape: Many brands are vying for media attention, making it hard to stand out.
- Limited control: You have little control over how the media presents your brand, which can sometimes result in misrepresentation.