Host referral contests to encourage more shares
Social Media
Hosting referral contests can effectively expand your reach by leveraging word-of-mouth marketing. It’s cost-effective but requires ongoing monitoring and enticing rewards to keep participants engaged. You get organic growth, but it’s crucial to manage and promote properly.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| InviteReferrals | InviteReferrals is a robust referral marketing tool designed to ampli… |
Paid Only
|
Moderate
|
| KingSumo | KingSumo is a powerful marketing tool designed to maximize engagement… |
Paid Only
from $49.00/mo
|
Moderate
|
| RafflePress | RafflePress is a robust giveaway platform designed to amplify brand a… |
Paid Only
|
Moderate
|
| ReferralCandy | ReferralCandy is a robust referral marketing platform designed to amp… |
Paid Only
from $49.00/mo
|
Moderate
|
| UpViral | UpViral is a robust marketing tool designed to amplify customer acqui… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Increased Engagement: Boosts interaction with your brand by encouraging shares and participation from existing customers and their network.
- Low Cost: Often inexpensive to run compared to paid advertising campaigns, making it a cost-effective marketing strategy.
- Organic Reach: Generates organic growth through word-of-mouth as participants share the contest with their friends and family.
- Customer Loyalty: Enhances customer loyalty by rewarding participants and creating a sense of community around your brand.
- Brand Awareness: Significantly increases brand visibility as more people hear about your brand through contest participants.
- Lead Generation: Helps in collecting valuable customer data that can be used for future marketing campaigns.
- Adaptable: Can be tailored for various industries and business sizes, making it a versatile marketing tactic.
Cons
- Monitoring Required: Requires continuous monitoring to ensure the contest is running smoothly and fairly.
- Quality Over Quantity: Risk of attracting participants who are only interested in the rewards and not the brand itself.
- Reward Costs: The cost of enticing rewards can add up, which might negate the low cost of running the contest.
- Fraud Risk: There is a possibility of fraudulent activities or participants trying to game the system.
- Regulatory Compliance: Must comply with legal regulations and platform policies, which can complicate the setup.
- Engagement Drop: Interest may wane over time if the contests are not engaging or the rewards are not appealing.
- Logistical Challenges: Managing and fulfilling the rewards can be logistically challenging, especially for larger contests.