Implement a customer advocacy programme to promote positive word-of-mouth

Community

Encourage your customers to share their positive experiences and recommend your brand to others. It helps build a stellar reputation and trust but requires consistent effort. Perfect for boosting long-term loyalty and customer satisfaction.

Tools

Name Description Pricing Ease of Use
Antavo Antavo is a leading loyalty management platform designed to support c…
Paid Only
Moderate
Birdeye Birdeye is a comprehensive customer experience platform designed to e…
Paid Only
Moderate
BrandChamp BrandChamp is a sophisticated marketing tool designed to elevate bran…
Paid Only
Moderate
Brandbassador Brandbassador is a cutting-edge marketing platform designed to stream…
Paid Only
Moderate
Gleam Gleam is a versatile marketing platform designed to amplify brand awa…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Retention Retention in marketing focuses on keeping existing customers engaged …
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
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Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Physical Product The Physical Product represents a tangible good that marketers have t…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Loyalty and Rewards Strategies Encouraging repeat business through loyalty programs and rewards can …

Sub-strategy

Name Description
Brand Loyalty Strategy Building a brand loyalty strategy focuses on keeping customers coming…
Reputation Management Strategy Monitoring and influencing how your brand is perceived online and off…
Referral Marketing Strategy Encouraging existing customers to refer new ones by offering incentiv…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Brand Ambassador Strategy Engaging loyal customers or influencers to represent and promote your…
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Technologies

Name Description
Email Marketing & CRM

Channel

Name Description
Community Connecting with audiences through communities builds trust, loyalty, …

Sub-channel

Name Description
Community Relations Community Relations is all about building strong relationships with t…
Blogs Blogs are a versatile way to connect with your audience by sharing va…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
Webinars Webinars are online seminars that offer a cost-effective way to reach…
YouTube YouTube is an online platform where you can upload and view videos on…
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Quick Facts

Channel

Community

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Increases brand trust. Real customers sharing their positive experiences can build significant trust and credibility for your brand.
  • Cost-effective. This strategy often costs much less than paid advertising and can continue to provide returns over the long term.
  • Enhances customer loyalty. Engaging customers as advocates fosters loyalty and strengthens their emotional connection to your brand.
  • Boosts customer retention. Satisfied customers are more likely to stay loyal and continue using your products or services.
  • Generates organic growth. Word-of-mouth marketing driven by customer advocates can lead to organic growth and reach new audiences.
  • Provides valuable feedback. Advocates often share insights and feedback that can help improve products and services.
  • Creates a sense of community. Advocacy programs can foster a sense of belonging among customers, making them feel more connected to your brand.

Cons

  • Takes time to develop. Building a customer advocacy program and seeing results can take a significant amount of time and effort.
  • Requires ongoing management. Maintaining engagement and relationships with customer advocates requires continuous effort and resources.
  • Inconsistent results. The impact of word-of-mouth marketing can be unpredictable and vary widely based on individual advocates.
  • Dependence on customer satisfaction. The success of the program relies heavily on the satisfaction and willingness of customers to advocate for your brand.
  • Potential for negative feedback. If not managed properly, dissatisfied customers could also spread negative word-of-mouth.
  • Limited control. Unlike paid advertising, you have limited control over what advocates will say and how effectively they’ll promote your brand.
  • Resource-intensive. Developing and nurturing a strong network of customer advocates requires dedicated resources and manpower.