Implement a customer advocacy programme to promote positive word-of-mouth
Community
Encourage your customers to share their positive experiences and recommend your brand to others. It helps build a stellar reputation and trust but requires consistent effort. Perfect for boosting long-term loyalty and customer satisfaction.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
| Birdeye | Birdeye is a comprehensive customer experience platform designed to e… |
Paid Only
|
Moderate
|
| BrandChamp | BrandChamp is a sophisticated marketing tool designed to elevate bran… |
Paid Only
|
Moderate
|
| Brandbassador | Brandbassador is a cutting-edge marketing platform designed to stream… |
Paid Only
|
Moderate
|
| Gleam | Gleam is a versatile marketing platform designed to amplify brand awa… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Insurance | The Insurance sector is a critical part of the financial services ind… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Ambassador Strategy | Engaging loyal customers or influencers to represent and promote your… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Community
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Increases brand trust. Real customers sharing their positive experiences can build significant trust and credibility for your brand.
- Cost-effective. This strategy often costs much less than paid advertising and can continue to provide returns over the long term.
- Enhances customer loyalty. Engaging customers as advocates fosters loyalty and strengthens their emotional connection to your brand.
- Boosts customer retention. Satisfied customers are more likely to stay loyal and continue using your products or services.
- Generates organic growth. Word-of-mouth marketing driven by customer advocates can lead to organic growth and reach new audiences.
- Provides valuable feedback. Advocates often share insights and feedback that can help improve products and services.
- Creates a sense of community. Advocacy programs can foster a sense of belonging among customers, making them feel more connected to your brand.
Cons
- Takes time to develop. Building a customer advocacy program and seeing results can take a significant amount of time and effort.
- Requires ongoing management. Maintaining engagement and relationships with customer advocates requires continuous effort and resources.
- Inconsistent results. The impact of word-of-mouth marketing can be unpredictable and vary widely based on individual advocates.
- Dependence on customer satisfaction. The success of the program relies heavily on the satisfaction and willingness of customers to advocate for your brand.
- Potential for negative feedback. If not managed properly, dissatisfied customers could also spread negative word-of-mouth.
- Limited control. Unlike paid advertising, you have limited control over what advocates will say and how effectively they’ll promote your brand.
- Resource-intensive. Developing and nurturing a strong network of customer advocates requires dedicated resources and manpower.