Implement a push notification strategy to alert subscribers of new content
Mobile
Use push notifications to keep subscribers in the loop about new content. This is a free method that helps boost engagement and retention. But beware, excessive notifications can annoy users.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| Leanplum | Leanplum is a comprehensive mobile engagement platform designed to en… |
Paid Only
|
Moderate
|
| MoEngage | MoEngage is a comprehensive marketing automation platform designed to… |
Paid Only
|
Moderate
|
| OneSignal | OneSignal is a leading customer engagement platform that provides mar… |
Paid Only
from $9.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Quick Facts
Channel
Mobile
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Immediate engagement as users are instantly informed of new content.
- Cost-effective since it’s a free strategy.
- Boosts retention rates by consistently providing valuable updates.
- Increases app usage because users are reminded to check out new content.
- Enhances user experience by offering timely and relevant information.
- Easily customizable to cater to user preferences.
- Facilitates direct communication with your audience.
Cons
- Potential for user annoyance if notifications are too frequent.
- Opt-out rates can be high if users feel overwhelmed.
- Limited to mobile users who have enabled notifications.
- Privacy concerns around the data used for personalization.
- Requires careful timing to avoid disrupting users.
- Depends on user settings and may not reach all subscribers.
- Initial development needed to set up the notification system.