Implement guerrilla marketing tactics to create buzz
Guerrilla marketing is all about surprising and engaging your audience in unexpected places. It's budget-friendly for small businesses but can be unpredictable and hard to control. Think flash mobs, street art, or viral social media stunts.
Pros
- Cost-effective: Guerrilla marketing is generally inexpensive, leveraging creativity over budget.
- High impact: Well-executed campaigns can create significant brand awareness and buzz.
- Shareable content: Campaigns often produce memorable and shareable content that can go viral.
- Targeted engagement: Directly engages with the audience in a public, often unexpected, setting.
- Memorable: Creates a lasting impression on the audience due to its unconventional nature.
- Flexible: Can be adapted to any business size or industry.
- Direct feedback: Engages with the audience in real-time, providing immediate feedback.
vs
Cons
- Unpredictable results: Hard to gauge the outcome and effectiveness of the campaign.
- Potential backlash: Risk of offending or alienating some segments of the audience.
- Limited reach: Often localized and may not reach a broad audience.
- Resource-intensive: Requires significant time and effort to plan and execute.
- Difficult to measure: Hard to track ROI and other performance metrics.
- Brand alignment: Needs to align closely with the brand to be effective, otherwise it can confuse the audience.
- Regulatory issues: May face legal or regulatory challenges, depending on the execution.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |
launch
December 2000