Implement guerrilla marketing tactics to create buzz
Outdoor Advertising
Guerrilla marketing is all about surprising and engaging your audience in unexpected places. It’s budget-friendly for small businesses but can be unpredictable and hard to control. Think flash mobs, street art, or viral social media stunts.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Hootsuite | Hootsuite is a comprehensive social media management platform designe… |
Paid Only
from $99.00/mo
|
Moderate
|
| Outbrain | Outbrain is a leading content discovery platform that enhances digita… |
Paid Only
|
Moderate
|
| Pinterest Ads Manager | Pinterest Ads Manager is a sophisticated tool designed to help market… |
Paid Only
|
Moderate
|
| Reddit Ads Manager | Reddit Ads Manager is a sophisticated tool designed to optimize adver… |
Paid Only
|
Moderate
|
| Snap Ads Manager | Snap Ads Manager is an advanced platform by Snap designed to optimize… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Pop-Up Shops Strategy | Setting up temporary retail locations to create buzz and engage custo… |
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
Channel
| Name | Description |
|---|---|
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Sub-channel
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Quick Facts
Channel
Outdoor Advertising
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Cost-effective: Guerrilla marketing is generally inexpensive, leveraging creativity over budget.
- High impact: Well-executed campaigns can create significant brand awareness and buzz.
- Shareable content: Campaigns often produce memorable and shareable content that can go viral.
- Targeted engagement: Directly engages with the audience in a public, often unexpected, setting.
- Memorable: Creates a lasting impression on the audience due to its unconventional nature.
- Flexible: Can be adapted to any business size or industry.
- Direct feedback: Engages with the audience in real-time, providing immediate feedback.
Cons
- Unpredictable results: Hard to gauge the outcome and effectiveness of the campaign.
- Potential backlash: Risk of offending or alienating some segments of the audience.
- Limited reach: Often localized and may not reach a broad audience.
- Resource-intensive: Requires significant time and effort to plan and execute.
- Difficult to measure: Hard to track ROI and other performance metrics.
- Brand alignment: Needs to align closely with the brand to be effective, otherwise it can confuse the audience.
- Regulatory issues: May face legal or regulatory challenges, depending on the execution.