Integrate the loyalty programme with mobile apps for easy access and tracking
Mobile
Make it super easy for customers to track and redeem their rewards through your mobile app. It’s convenient and keeps them coming back, but requires a good app and regular updates.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| CleverTap | CleverTap is a leading customer engagement and retention platform des… |
Paid Only
|
Moderate
|
| Leanplum | Leanplum is a comprehensive mobile engagement platform designed to en… |
Paid Only
|
Moderate
|
| MoEngage | MoEngage is a comprehensive marketing automation platform designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Enhances customer convenience making it easier for them to access and utilize loyalty program benefits.
- Improves customer retention by providing a seamless way to engage with the loyalty program, encouraging repeat business.
- Increases customer satisfaction with the personalized experience and real-time tracking of rewards.
- Boosts brand loyalty by regularly engaging customers through the mobile app.
- Provides valuable customer insights through app analytics, helping businesses tailor their marketing strategies.
- Offers a competitive edge by showcasing a tech-savvy approach to customer engagement.
- Facilitates targeted marketing by allowing for personalized notifications and offers based on customer behavior.
Cons
- Requires regular app updates to ensure smooth functionality and user experience.
- Initial development can be costly particularly if integrating complex loyalty program features.
- Needs strong data security measures to protect sensitive customer information.
- User adoption may take time especially among less tech-savvy customers.
- Potential technical issues such as app crashes or bugs can frustrate users.
- Depends heavily on smartphone usage limiting reach to non-smartphone users.
- Requires ongoing marketing efforts to promote app downloads and engagement.