Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas
Out-of-home advertising using billboards and transit ads in high-traffic areas grabs attention fast. It's great for visibility but can be costly. Ideal for high-traffic locations and broader demographic reach.
Pros
- High visibility: Placing ads in high-traffic areas means they are seen by a large number of people daily.
- Local reach: Effective for targeting a specific geographic area, making it ideal for local businesses.
- Brand presence: Consistent exposure in busy places enhances brand recognition and recall.
- Diverse audience: Reaches various demographics, from commuters to tourists, offering broad market penetration.
- Creative potential: Large formats allow for bold, creative designs that can make a strong impact.
- Non-intrusive: Viewers encounter ads naturally without disrupting their activities, unlike digital pop-ups.
- Long exposure time: Ads are displayed 24/7, providing consistent visibility over an extended period.
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Cons
- High costs: Billboard and transit advertising can be expensive, limiting accessibility for small businesses.
- Limited interaction: Unlike digital ads, there is no direct customer interaction or immediate call-to-action.
- Static content: Once installed, ads cannot be easily changed, limiting flexibility in messaging.
- Compliance requirements: Requires adherence to local regulations and permit processes, which can be time-consuming.
- Impact measurement: Difficult to track the exact effectiveness and ROI of the campaigns.
- Visual pollution: Some people view outdoor ads as clutter, which could negatively impact brand perception.
- Weather dependent: Ad visibility can be affected by weather conditions, such as fog or heavy rain.
Place in customer funnel
Awareness
Consideration
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Advocacy
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