Launch a points-based or tiered loyalty programme to reward repeat customers
Starting a points-based or tiered loyalty program is a simple way to boost repeat business. You’ll give customers a reason to keep coming back but be ready to manage the logistics.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
| LoyaltyLion | LoyaltyLion is a leading loyalty and engagement platform designed to … |
Paid Only
|
Moderate
|
| Punchh | Punchh is a leading marketing platform designed to enhance customer e… |
Paid Only
|
Moderate
|
| Swell Rewards | Swell Rewards is an advanced loyalty and rewards platform designed to… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Partnership Rewards Strategy | Offering rewards through partnerships with other brands, enhancing va… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Enhanced Customer Retention: Loyalty programs give customers a reason to return, increasing repeat business.
- Increased Customer Lifetime Value: By encouraging repeat purchases, the overall value derived from each customer can grow significantly.
- Improved Customer Insights: Loyalty programs allow businesses to gather valuable data on customer behaviors and preferences.
- Differentiation from Competitors: A well-designed loyalty program can set a brand apart from its competitors.
- Higher Sales: Rewarding customers can lead to increased spending and frequency of purchases.
- Customer Engagement: Loyalty programs can foster deeper engagement with customers through regular communication and rewards.
- Word-of-Mouth Marketing: Satisfied, loyal customers are likely to recommend the business to friends and family.
Cons
- Cost of Implementation: Initial setup of a loyalty program can be costly in terms of both time and money.
- Maintaining Engagement: Keeping customers consistently engaged with the program requires ongoing effort and creativity.
- Complexity of Management: Managing a tiered loyalty program can become complicated if not properly structured.
- Potential for Minimal Usage: Some customers may not find the program attractive enough to participate actively.
- Risk of Discount Expectations: Customers might come to expect discounts or rewards rather than paying full price.
- Market Saturation: Many brands have loyalty programs, making it harder to stand out.
- Potential for Fraud: There’s a risk of customers or employees attempting to game the system.