Launch cross-promotional campaigns to introduce new products to existing customers
Cross-promotional campaigns introduce new products to your current customers by teaming up with partners. You’ll leverage existing trust to drive interest and engagement. However, it requires effort to coordinate campaigns and monitor performance.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Campaign Monitor | Campaign Monitor is a sophisticated email marketing platform designed… |
Paid Only
from $9.00/mo
|
Moderate
|
| Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
| ConvertKit | ConvertKit is an advanced email marketing platform designed specifica… |
Paid Only
from $29.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Product Launch | A product launch is a strategic marketing objective designed to intro… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Insurance | The Insurance sector is a critical part of the financial services ind… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
| Co-Branding Strategy | Collaborating with another brand to create a joint product or campaig… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increases reach effortlessly by leveraging established customer bases of multiple brands.
- Enhances credibility by partnering with reputable brands, fostering greater trust among customers.
- Cost-effective marketing by sharing advertising costs with partners, reducing individual financial burden.
- Diversifies content through collaborative efforts, keeping the audience engaged with fresh and varied material.
- Boosts engagement rates as combined audiences create a larger pool of potential interactions.
- Encourages brand loyalty with cross-promotional offers that add value and enhance customer experience.
- Improves market penetration by introducing products to new customer segments associated with partner brands.
Cons
- Complex coordination required to manage multiple stakeholders and maintain consistent communication.
- Potential brand misalignment if partnering brands do not share similar values, leading to customer confusion.
- Diluted brand message as collaborative campaigns can overshadow individual brand identity.
- Shared marketing failures meaning any misstep by a partner can negatively impact your brand.
- Resource-intensive as campaigns require significant time and effort to execute effectively.
- Measuring impact can be challenging due to the involvement of multiple brands and overlapping metrics.
- Dependence on partners for the success of the campaign, making it risky if partners do not perform up to expectations.