Launch social media challenges or contests to encourage user participation
Create buzz by getting people involved with fun and engaging challenges or contests on social media. They’re easy to set up and can significantly boost brand visibility and loyalty, but may require ongoing effort to maintain interest.
Pros
- Engages audience effectively by encouraging active participation and sharing.
- Boosts brand visibility as users share challenges with their followers.
- Cost-effective as it often requires minimal financial investment.
- Enhances brand loyalty by creating positive associations through fun activities.
- Easy to set up with many social media platforms offering built-in tools.
- Versatile and adaptable for various types of businesses and campaigns.
- Drives traffic to your social media pages and, potentially, your website.
vs
Cons
- Requires continuous effort to create and manage new challenges.
- May not reach all demographics equally, depending on the platform used.
- Potential for low participation if the challenge is not engaging enough.
- Time-consuming to respond to participants and manage entries.
- Risk of negative feedback if challenges are perceived as too difficult or unappealing.
- Dependent on social media algorithms which can limit visibility.
- Difficult to measure ROI without proper tracking tools.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |