Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options
In-Store
Click-and-collect or buy-online-pickup-in-store (BOPIS) makes shopping convenient by letting customers buy online and pick up their items in-store. It’s great for immediate satisfaction but requires coordination between inventory and fulfillment.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Walmart Sponsored Brands Tool | The Walmart Sponsored Brands Tool empowers marketers to enhance brand… |
Paid Only
|
Moderate
|
| Walmart Sponsored Products Platform | Walmart Sponsored Products Platform is a robust advertising tool desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
Quick Facts
Channel
In-Store
Advertising Type
Display
Company
Walmart
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increased Convenience for customers as they can shop online and pick up in-store, saving time and avoiding shipping costs.
- Immediate Satisfaction as customers can get their products faster compared to home delivery.
- Reduced Shipping Costs since customers pick up products themselves, saving businesses money on shipping.
- Higher Foot Traffic to physical stores, potentially leading to additional in-store purchases.
- Inventory Management is improved by integrating online and offline sales channels.
- Customer Trust increases as shoppers know they have a physical store to visit if any issues arise.
- Competitive Differentiation as it enhances the overall customer experience and can be a unique selling point for businesses.
Cons
- Logistic Challenges in coordinating between online orders and in-store pickups, requiring robust systems.
- Inventory Issues if online stock is not accurately synced with in-store availability, leading to customer dissatisfaction.
- Operational Costs of managing and staffing a designated area for pickups can add up.
- Limited to Store Hours, unlike home delivery which can be more flexible, affecting customer convenience.
- Training Requirements for staff to efficiently handle BOPIS orders and provide good customer service.
- Technology Investment needed to create a seamless integration between online and offline channels.
- Customer Adoption might take time as shoppers get used to the new way of shopping.