Leverage email newsletters to distribute content to your subscriber base
Email newsletters are great for keeping your audience informed and engaged. They’re cost-effective, simple to create, and can offer valuable information or promotions. However, they require consistent effort and can sometimes end up in the spam folder.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| MailerLite | MailerLite is an advanced email marketing platform designed to optimi… |
Paid Only
from $10.00/mo
|
Moderate
|
| Omnisend | Omnisend is a comprehensive marketing automation tool designed to str… |
Paid Only
|
Moderate
|
| SendGrid | SendGrid is an industry-leading email delivery platform designed to e… |
Paid Only
from $19.00/mo
|
Moderate
|
| Sendinblue | Sendinblue is a comprehensive digital marketing platform designed to … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Cost-effective marketing strategy that requires minimal financial investment.
- Direct communication with subscribers, building a personal connection with your audience.
- High engagement rates, as recipients have opted in to receive content.
- Easy to track performance metrics with email marketing tools.
- Versatile content options, including promotions, updates, and educational materials.
- Strengthens brand loyalty with regular communication.
- Increases web traffic by including links to your website or blog posts.
Cons
- Time-consuming to create and manage regular newsletters.
- Risk of being marked as spam which could reduce email deliverability rates.
- Requires a quality email list to be effective, which may take time to build.
- Content must be consistently valuable to keep subscribers interested.
- Limited reach compared to social media or paid advertising channels.
- Design limitations may affect the visual appeal of the newsletter.
- Subscriber fatigue could occur if emails are sent too frequently.