Leverage local TV to support community engagement efforts
Television
Using local TV to support community engagement can be a great way to boost visibility and foster goodwill among local audiences. Ideal for promoting causes, events, and community programs, it does require a budget and offers excellent reach, particularly among older demographics who are more likely to watch TV.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Advertising Cloud TV | Adobe Advertising Cloud TV offers a comprehensive solution for managi… |
Enterprise
from $499.99/mo
|
Complex
|
| Effectv | Effectv is a comprehensive advertising solution designed to enhance b… |
Paid Only
|
Moderate
|
| Effectv (Comcast Spotlight) | Effectv, formerly Comcast Spotlight, is a dynamic advertising platfor… |
Paid Only
|
Moderate
|
| Nielsen TV Ratings | Nielsen TV Ratings provides comprehensive audience measurement and in… |
Paid Only
|
Moderate
|
| TVSquared | TVSquared is a leading attribution platform specializing in televisio… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Baby Boomers | Baby Boomers, born between 1946 and 1964, represent a powerful demogr… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| Television | Television advertising is a powerful way to promote products and serv… |
Sub-channel
| Name | Description |
|---|---|
| Local TV | Local TV is great for reaching people in a specific area with video a… |
Quick Facts
Channel
Television
Advertising Type
TV
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Broad Reach: Local TV can reach a wide audience in a specific geographical area.
- Community Trust: Local TV stations often have strong trust within their communities.
- Targeted Messaging: You can tailor your message to resonate with local viewers.
- Enhanced Credibility: Being featured on TV can add a layer of credibility to your campaign.
- Support for Community Initiatives: Great for promoting local events, causes, and programs.
- High Engagement: Audiences are more likely to engage with local content.
- Multi-Sensory Appeal: Combines visual and auditory elements to capture attention.
Cons
- Costly: Running TV ads can be expensive, especially during prime time.
- Production Costs: Creating high-quality TV ads involves additional production costs.
- Limited Younger Audience: Younger demographics lean more towards digital platforms.
- Time-Sensitive: Limited airtime means your message may only be seen at specific times.
- Measurement Challenges: Tracking the effectiveness of TV ads can be difficult.
- High Competition: Competing for prime time slots can be tough.
- Ad Skipping: Viewers may skip or ignore ads, reducing effectiveness.