Leverage platform-specific algorithms to maximise content exposure
Social Media
Using specific algorithms on platforms means your content gets in front of the right audience without much manual effort. It’s effective, but you’re at the mercy of each platform’s algorithm changes.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Ahrefs | Ahrefs is a leading SEO toolset designed to empower marketing profess… |
Paid Only
from $99.00/mo
|
Moderate
|
| Buffer | Buffer is a powerful social media management tool designed to streaml… |
Paid Only
from $6.00/mo
|
Moderate
|
| Google Ads | Google Ads is a comprehensive online advertising platform that enable… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Channel-Specific Strategy | Focusing marketing efforts on one specific channel to maximize its po… |
Technologies
| Name | Description |
|---|---|
| Social Media Management |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Free
Paid
Pros
- Automated targeting makes it easier to reach your desired audience.
- Scalability allows you to increase your reach quickly.
- Data-driven decisions optimize performance over time.
- Cost-efficiency by targetting those more likely to engage.
- Real-time adjustments let you tweak campaigns on the fly.
- Enhanced engagement with personalized content delivery.
- Wide reach across multiple demographics and platforms.
Cons
- Algorithm dependence means you’re vulnerable to platform changes.
- Ad fatigue can result if content is overexposed.
- Complexity in understanding and optimizing algorithms can be high.
- Cost fluctuations based on demand and competition.
- Privacy concerns may arise with data usage.
- Potential biases in algorithms can affect performance.
- Initial setup time to configure and understand performance metrics.