Leverage point-of-purchase displays for high-impact promotions
In-Store
Point-of-purchase (POP) displays grab attention right when customers are ready to buy. They can boost sales and build loyalty but require investment and good strategic placement within the store environment.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe InDesign | Adobe InDesign is the go-to tool for crafting beautiful layouts for p… |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Premiere Pro | Adobe Premiere Pro is a professional video editing software used by c… |
Paid Only
from $20.99/mo
|
Complex
|
| Blip Billboards | Blip Billboards is an innovative outdoor advertising platform that re… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Men | Men represent a diverse demographic with varying interests and life s… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Parents | Parents are a diverse demographic group, defined by their role in rai… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with rela… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Effective attention-grabber: POP displays are highly effective in grabbing customer attention at the point of sale, leading to higher impulse buys.
- Boosts sales: By highlighting specific products, POP displays can significantly increase the sales of those items.
- Enhances brand visibility: Strategically placed POP displays can enhance brand visibility and recognition within the store environment.
- Encourages last-minute purchases: POP displays are excellent at encouraging last-minute, impulse purchases, adding to the average transaction value.
- Customization: POP displays can be customized to match seasonal promotions, special events, or specific marketing campaigns, making them highly versatile.
- Increases product trial rates: Sampling or demonstrating products through POP displays can increase trial rates and long-term sales.
- Supports promotional efforts: POP displays are an effective tool to support broader promotional efforts and campaigns.
Cons
- High upfront cost: Developing and producing effective POP displays can require a significant initial investment.
- Limited shelf life: POP displays often have a limited shelf life, needing regular updates to stay relevant.
- Requires strategic placement: For maximum effectiveness, POP displays need to be strategically placed, which can be challenging in a crowded store.
- Space constraints: POP displays take up valuable floor or counter space in a store, which may be limited.
- Maintenance needed: POP displays can require ongoing maintenance to ensure they remain attractive and functional.
- Effectiveness can vary: The success of POP displays can vary greatly depending on the product and store environment.
- Potential clutter: Too many POP displays can lead to clutter, diminishing their overall effectiveness.