Leverage POS displays to complement broader in-store promotions
In-Store
Use in-store POS displays to grab customers’ attention and highlight promotions. They enhance your store’s atmosphere and make products more enticing. However, they can be costly to set up and maintain.
Tools
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
| Men | Men represent a diverse demographic with varying interests and life s… |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Pop-Up Shops Strategy | Setting up temporary retail locations to create buzz and engage custo… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Enhanced Visibility: POS displays catch customers’ attention right at the point of sale, increasing product visibility.
- Impulse Buying: They can drive impulse purchases by showcasing promotional items.
- Brand Promotion: POS displays can effectively promote your brand and create a branded experience.
- Customer Experience: They enhance the in-store experience, making shopping more enjoyable.
- Flexibility: Can be used for a variety of promotions and products.
- Increased Sales: They support overall sales efforts and can lead to higher sales numbers.
- Complementary: POS displays complement other in-store marketing efforts, making your marketing more cohesive.
Cons
- Cost: Setting up and maintaining POS displays can be expensive.
- Space: They take up valuable floor space within the store.
- Maintenance: Requires regular updates and maintenance to keep them relevant and engaging.
- Design: Poorly designed POS displays can fail to attract attention or even deter customers.
- Limited Reach: Limited to those who are already in-store, not reaching a broader audience.
- Clutter: Too many POS displays can clutter the store and overwhelm customers.
- Durability: Must be durable to withstand customer interactions, requiring quality materials.