Leverage SMS automation for consistent communication
Mobile
Stay top-of-mind with your audience by using SMS automation for regular updates, offers, or reminders. It’s easy to set up and ensures your messages are consistently delivered, but it may feel intrusive if overused.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| CallFire | CallFire is a robust cloud-based communications platform designed to … |
Paid Only
from $99.00/mo
|
Moderate
|
| CallHub | CallHub is a versatile marketing tool designed to enhance multi-chann… |
Paid Only
|
Moderate
|
| EZ Texting | EZ Texting is a robust mobile marketing platform empowering businesse… |
Paid Only
|
Moderate
|
| SimpleTexting | SimpleTexting is a powerful SMS marketing platform that enables busin… |
Paid Only
from $29.00/mo
|
Moderate
|
| Twilio | Twilio is a leading cloud communications platform enabling businesses… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Convenient: Automations make it easy to send consistent messages without manual intervention.
- Personal: Personalized SMS messages can enhance customer relationships.
- Immediate: SMS messages are usually read quickly, leading to prompt engagement.
- Cost-Effective: Generally, SMS campaigns are less expensive than other marketing channels.
- High Open Rates: SMS usually has higher open rates compared to emails.
- Versatile: Suitable for various types of businesses and industries.
- Direct Reach: SMS reaches your audience directly on their mobile devices.
Cons
- Intrusive: Frequent SMS messages can be seen as spammy and intrusive.
- Opt-Outs: High frequency may lead to customers opting out from receiving messages.
- Limited Content: SMS has character limits, restricting message length and detail.
- Costs: Though generally lower, costs can add up with larger audiences.
- Technical Issues: Delivery of messages may sometimes face technical glitches or delays.
- Privacy Concerns: Handling phone numbers requires strict adherence to privacy regulations.
- Differing Response Rates: Not all demographics respond equally well to SMS marketing.