Leverage social media polls to gather feedback on new ideas or products

Social Media

Using social media polls is a cool way to get feedback on new ideas or products. It’s interactive and makes your audience feel involved. However, responses might not be super detailed.

Tools

Name Description Pricing Ease of Use
Agorapulse Agorapulse is a comprehensive social media management tool designed t…
Paid Only
from $99.00/mo
Moderate
Buffer Buffer is a powerful social media management tool designed to streaml…
Paid Only
from $6.00/mo
Moderate
Facebook Groups Facebook Groups, a powerful tool by Meta, facilitates community build…
Paid Only
Moderate
Hootsuite Hootsuite is a comprehensive social media management platform designe…
Paid Only
from $99.00/mo
Moderate
Instagram Business Tools Instagram Business Tools by Meta is a comprehensive suite designed to…
Paid Only
Moderate
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Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Product Launch A product launch is a strategic marketing objective designed to intro…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
LGBTQ+ Community The LGBTQ+ community is a dynamic and diverse demographic group defin…
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
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Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
Physical Product The Physical Product represents a tangible good that marketers have t…
»

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
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Sub-strategy

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
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Technologies

Name Description
Social Media Management

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
LinkedIn LinkedIn is the go-to platform for professional networking and market…
Pinterest Pinterest is a visual discovery and bookmarking tool perfect for show…
Snapchat Snapchat is a fun and dynamic social media platform where you can rea…
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Quick Facts

Channel

Social Media

Advertising Type

Social

Company

Meta

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C
Free

Pros

  • Interactive and engaging for your audience, making them feel involved in your brand.
  • Simple to set up and run on most social media platforms.
  • Real-time feedback that can be quickly analyzed and acted upon.
  • Cost-effective, often free to use on most social media platforms.
  • Increases engagement rates, as people like to share their opinions.
  • Helps identify popular ideas and products among your audience before a full launch.
  • Boosts visibility on social media algorithms due to increased interactions.

Cons

  • Limited in-depth responses, as polls are usually very short.
  • Not representative, may not reflect the views of your entire audience.
  • Can be biased, depending on the way questions are phrased.
  • Dependent on your audience size, reach can be limited with a small following.
  • May not be taken seriously by all followers, leading to unreliable data.
  • Platform limitations on the number of options and types of questions.
  • Risk of negative feedback, which can impact brand sentiment if not managed properly.