Leverage social media polls to gather feedback on new ideas or products

Social Media

Using social media polls is a cool way to get feedback on new ideas or products. It’s interactive and makes your audience feel involved. However, responses might not be super detailed.

Objectives

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Demographics

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Promotes

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Sectors

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Strategy

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Sub-strategy

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Technologies

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Channel

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Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

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Quick Facts

Channel

Social Media

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Pros

  • Interactive and engaging for your audience, making them feel involved in your brand.
  • Simple to set up and run on most social media platforms.
  • Real-time feedback that can be quickly analyzed and acted upon.
  • Cost-effective, often free to use on most social media platforms.
  • Increases engagement rates, as people like to share their opinions.
  • Helps identify popular ideas and products among your audience before a full launch.
  • Boosts visibility on social media algorithms due to increased interactions.

Cons

  • Limited in-depth responses, as polls are usually very short.
  • Not representative, may not reflect the views of your entire audience.
  • Can be biased, depending on the way questions are phrased.
  • Dependent on your audience size, reach can be limited with a small following.
  • May not be taken seriously by all followers, leading to unreliable data.
  • Platform limitations on the number of options and types of questions.
  • Risk of negative feedback, which can impact brand sentiment if not managed properly.