Leverage Walmart’s TwoDay delivery programme to increase conversions
Marketplaces
Using Walmart’s TwoDay delivery program can be a game-changer for your business by reducing shipping times and increasing customer satisfaction. Although it may incur higher costs, the faster delivery can lead to higher conversion rates and customer loyalty.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Walmart Luminate Analytics | Walmart Luminate Analytics provides advanced data analytics solutions… |
Paid Only
|
Moderate
|
| Walmart Performance Dashboard | The Walmart Performance Dashboard is a sophisticated marketing analyt… |
Paid Only
|
Moderate
|
| Walmart Retail Link Analytics | Walmart Retail Link Analytics provides marketers with advanced data a… |
Paid Only
|
Moderate
|
| Walmart Sponsored Brands Tool | The Walmart Sponsored Brands Tool empowers marketers to enhance brand… |
Paid Only
|
Moderate
|
| Walmart Sponsored Products Platform | Walmart Sponsored Products Platform is a robust advertising tool desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Partnership Marketing Strategies | Collaborating with other businesses can boost your reach and credibil… |
Sub-strategy
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Partnership Rewards Strategy | Offering rewards through partnerships with other brands, enhancing va… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| Retail Media Networks | Retail Media Networks let brands place ads directly within online ret… |
| Walmart Marketplace | Walmart Marketplace gives sellers a giant platform to reach millions … |
Quick Facts
Channel
Marketplaces
Advertising Type
Display
Company
Walmart
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Increased customer satisfaction due to faster delivery times.
- Higher conversion rates as customers favor quicker shipping options.
- Boosts customer loyalty through reliable and fast delivery services.
- Competitive advantage over businesses with slower shipping times.
- Enhanced brand reputation for providing prompt and reliable service.
- Potential for higher average order value as customers may buy more to make the most of quick delivery.
- Improves search rankings on Walmart Marketplace because of better shipping performance.
Cons
- Higher shipping costs compared to standard shipping options.
- Possible logistical challenges for managing quick turnarounds.
- Not suitable for all products, particularly those that require special shipping conditions.
- Increased pressure on supply chain to meet fast delivery deadlines.
- Potential for service disruption during peak times like holidays.
- Dependency on Walmart’s logistics may limit control over shipping processes.
- Limited to Walmart Marketplace which might not suit businesses looking to diversify their channels.