Measure ABM success through account-level metrics and ROI analysis

Content

Track how well your account-based marketing is working by analyzing account-specific metrics and return on investment. It helps identify what’s working and what’s not, but can be data-heavy and complex to set up.

Tools

Name Description Pricing Ease of Use
6sense 6sense is an advanced marketing tool designed to empower marketing pr…
Paid Only
Moderate
Demandbase Demandbase is a leading account-based marketing platform designed to …
Paid Only
Moderate
Engagio Engagio is a leading account-based marketing platform designed to enh…
Paid Only
Moderate
HubSpot HubSpot is a leading inbound marketing, sales, and customer service p…
Paid Only
from $50.00/mo
Moderate
Marketo Marketo is a leading marketing automation platform designed to enhanc…
Paid Only
Moderate
»

Objectives

Name Description
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
High-Income Earners High-Income Earners are characterized by their significant financial …
Professionals Professionals are a diverse group typically aged 25 to 55, marked by …
Small Business Owners Small Business Owners are a vital demographic characterized by their …
Tech Enthusiasts Tech Enthusiasts are a dynamic demographic known for their passion fo…

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Event The 'Event' is a strategic platform that enables marketers to connect…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Information Technology The Information Technology (IT) sector is integral to the global econ…
Insurance The Insurance sector is a critical part of the financial services ind…
Manufacturing Manufacturing is a vital sector in the global economy, involving the …
»

Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…

Sub-strategy

Name Description
Big Data Analytics Strategy Using large amounts of data to understand customer behavior and impro…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…
Predictive Analytics Strategy Using data and algorithms to forecast future trends and behaviors, a …
Account-Based Marketing (ABM) Strategy Targeting high-value accounts with personalized marketing campaigns t…

Technologies

Channel

Name Description
Content Content marketing is all about creating and sharing valuable content …

Sub-channel

Name Description
Webinars Webinars are online seminars that offer a cost-effective way to reach…
Conferences Conferences are a great way to network and learn industry trends in p…
Trade Shows Trade shows are bustling events where companies showcase their produc…

Quick Facts

Channel

Content

Advertising Type

Direct Mail

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B

Pros

  • Improved targeting ensures resources are focused on high-value accounts.
  • Actionable insights provide clarity on which strategies are most effective.
  • Better ROI calculation helps justify marketing spend.
  • Enhanced alignment between sales and marketing teams.
  • Customization of campaigns to suit specific accounts.
  • Efficiency in budget allocation by focusing on high-potential accounts.
  • Detailed analytics that help in refining future strategies.

Cons

  • Complex setup requiring advanced tools and expertise.
  • Time-consuming analysis can delay strategic adjustments.
  • Data dependency, making it a challenge if the data is incomplete or inaccurate.
  • Higher costs due to specialized tools and platforms.
  • Potential for overlooking smaller opportunities with a focus on big accounts.
  • Integration challenges with existing CRM and marketing tools.
  • Steep learning curve for teams unfamiliar with ABM tactics.