Measure ABM success through account-level metrics and ROI analysis
Content
Track how well your account-based marketing is working by analyzing account-specific metrics and return on investment. It helps identify what’s working and what’s not, but can be data-heavy and complex to set up.
Tools
Name | Description | Pricing | Ease of Use |
---|---|---|---|
6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
Demandbase | Demandbase is a leading account-based marketing platform designed to … |
Paid Only
|
Moderate
|
Engagio | Engagio is a leading account-based marketing platform designed to enh… |
Paid Only
|
Moderate
|
HubSpot | HubSpot is a leading inbound marketing, sales, and customer service p… |
Paid Only
from $50.00/mo
|
Moderate
|
Marketo | Marketo is a leading marketing automation platform designed to enhanc… |
Paid Only
|
Moderate
|
Objectives
Name | Description |
---|---|
Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
Name | Description |
---|---|
Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
High-Income Earners | High-Income Earners are characterized by their significant financial … |
Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
Promotes
Name | Description |
---|---|
Brand | Brand represents the unique identity of a business, encompassing its … |
Event | The 'Event' is a strategic platform that enables marketers to connect… |
SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
Name | Description |
---|---|
Financial Services | The Financial Services sector is a vital part of the global economy, … |
Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Insurance | The Insurance sector is a critical part of the financial services ind… |
Manufacturing | Manufacturing is a vital sector in the global economy, involving the … |
Strategy
Name | Description |
---|---|
Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
Sub-strategy
Name | Description |
---|---|
Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
Account-Based Marketing (ABM) Strategy | Targeting high-value accounts with personalized marketing campaigns t… |
Technologies
Name | Description |
---|---|
Analytics & Data Tracking |
Channel
Name | Description |
---|---|
Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
Name | Description |
---|---|
Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
Conferences | Conferences are a great way to network and learn industry trends in p… |
Trade Shows | Trade shows are bustling events where companies showcase their produc… |
Quick Facts
Channel
Content
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Improved targeting ensures resources are focused on high-value accounts.
- Actionable insights provide clarity on which strategies are most effective.
- Better ROI calculation helps justify marketing spend.
- Enhanced alignment between sales and marketing teams.
- Customization of campaigns to suit specific accounts.
- Efficiency in budget allocation by focusing on high-potential accounts.
- Detailed analytics that help in refining future strategies.
Cons
- Complex setup requiring advanced tools and expertise.
- Time-consuming analysis can delay strategic adjustments.
- Data dependency, making it a challenge if the data is incomplete or inaccurate.
- Higher costs due to specialized tools and platforms.
- Potential for overlooking smaller opportunities with a focus on big accounts.
- Integration challenges with existing CRM and marketing tools.
- Steep learning curve for teams unfamiliar with ABM tactics.