Measure effectiveness through local sales and traffic data
In-Store
Using local sales and traffic data is a way to identify what’s working and what’s not by closely studying retail performance and customer foot traffic. While it’s the best way to see real-world outcomes, it requires constant monitoring which can be time-consuming.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Hotjar | Hotjar is an insightful analytics and feedback tool designed to enhan… |
Paid Only
|
Moderate
|
| Microsoft Power BI | Microsoft Power BI is a powerful business analytics tool that enables… |
Paid Only
from $9.00/mo
|
Moderate
|
| RetailNext | RetailNext is an advanced analytics platform that leverages in-store … |
Paid Only
|
Moderate
|
| ShopperTrak | ShopperTrak delivers advanced retail analytics, enabling marketing pr… |
Paid Only
|
Moderate
|
| Tableau | Tableau is a leading data visualization tool that empowers marketing … |
Paid Only
|
Moderate
|
Objectives
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Real Estate | The Real Estate sector encompasses activities related to the developm… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Accuracy: Provides real-world data that reflect actual consumer behavior and preferences.
- Insights: Offers detailed insights into local consumer patterns and trends.
- Immediate Feedback: Allows businesses to see the direct impact of their marketing actions on sales and traffic.
- Customization: Enables businesses to tailor their marketing strategies based on specific local needs and preferences.
- Optimization: Helps in optimizing inventory and staffing based on peak traffic times and sales data.
- Competitiveness: Provides a competitive advantage by understanding local market dynamics better.
- Cost-Effective: Uses existing data sources without the need for expensive third-party analytics tools.
Cons
- Time-Consuming: Requires constant monitoring and analysis, which can be very time-consuming.
- Data Overload: Handling and making sense of vast amounts of data can be overwhelming.
- Local Focus: May not provide insights into broader market trends or consumer behavior outside the local area.
- Technical Challenges: Requires technical expertise to accurately collect and analyze data.
- Regular Updates: Needs continuous updating to ensure the data remains relevant and useful.
- Limited Scope: Focused only on local data, which might limit the ability to make strategic decisions for larger markets.
- Resource Intensive: Can be resource-intensive in terms of both human and technological investments.