Measure effectiveness through local sales data and foot traffic
In-Store
Track how well your local marketing efforts work by examining sales data and foot traffic. This way, you can see if your strategies are paying off. While it’s great for detailed insights, it may involve extra costs and logistics.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Dor Technologies | Dor Technologies offers a sophisticated, data-driven marketing tool d… |
Paid Only
|
Moderate
|
| RetailNext | RetailNext is an advanced analytics platform that leverages in-store … |
Paid Only
|
Moderate
|
| Scanalytics | Scanalytics is a cutting-edge marketing analytics platform designed t… |
Paid Only
|
Moderate
|
| Trax Retail | Trax Retail is a leading retail analytics platform designed to enhanc… |
Paid Only
|
Moderate
|
| Walkbase | Walkbase is a sophisticated marketing platform designed to enhance in… |
Paid Only
|
Moderate
|
Objectives
Demographics
| Name | Description |
|---|---|
| Renters | Renters are a diverse demographic characterized by mobility, flexibil… |
| Rural Residents | Rural residents are characterized by a deep connection to their local… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Suburban Residents | Suburban residents are a vital demographic characterized by their fam… |
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Real Estate | The Real Estate sector encompasses activities related to the developm… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Actionable Insights: You get detailed insights into consumer behavior and the effectiveness of your marketing efforts.
- Localized Feedback: Immediate feedback on local marketing campaigns helps you to make quick adjustments for better results.
- Direct Correlation: Directly correlating the data to sales enables precise ROI measurements.
- Customizable Strategies: Allows for more customized and community-focused marketing strategies.
- Increased Engagement: High potential to increase foot traffic and customer engagement.
- Supports Multi-channel Campaigns: Complements other forms of advertising like digital and social media.
- Immediate Results: Quickly see the impact of your marketing tactics.
Cons
- Time-Consuming: Collecting and analyzing local sales data can be time-consuming.
- Resource Intensive: Requires additional resources for data collection and monitoring.
- Logistical Challenges: Managing and maintaining data collection points can be logistically complicated.
- Costly: Implementation can be costly due to the need for specialized tools and resources.
- Variable Data Quality: The quality and consistency of data can vary depending on external factors.
- Privacy Concerns: Monitoring foot traffic may raise privacy concerns among customers.
- Limited to Physical Locations: Not suitable for online-only businesses or digital products.