Measure impact through customer feedback and sales data

Community

Customer feedback and sales data let you see what’s working and what isn’t. It’s a great way to find out what customers love or don’t love without guessing. On the downside, getting and analyzing data takes time and effort.

Tools

Name Description Pricing Ease of Use
Birdeye Birdeye is a comprehensive customer experience platform designed to e…
Paid Only
Moderate
CustomerGauge CustomerGauge is a robust experience management platform designed to …
Paid Only
Moderate
Delighted Delighted is a leading customer feedback and experience management to…
Paid Only
from $224.00/mo
Moderate
Gainsight Gainsight is a premier customer success platform designed to enhance …
Paid Only
Moderate
Gainsight PX Gainsight PX is a premier product experience platform designed to emp…
Paid Only
Moderate
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Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Retention Retention in marketing focuses on keeping existing customers engaged …
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Middle-Income Earners Middle-Income Earners represent a crucial segment of the consumer mar…
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Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Event The 'Event' is a strategic platform that enables marketers to connect…
Physical Product The Physical Product represents a tangible good that marketers have t…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
»

Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Sales Strategies Boosting sales involves understanding customer needs, effective commu…

Sub-strategy

Name Description
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Big Data Analytics Strategy Using large amounts of data to understand customer behavior and impro…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Data Analytics Strategy Leveraging data to make informed business decisions, improve performa…

Technologies

Channel

Name Description
Community Connecting with audiences through communities builds trust, loyalty, …

Sub-channel

Name Description
Community Relations Community Relations is all about building strong relationships with t…
Blogs Blogs are a versatile way to connect with your audience by sharing va…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
Webinars Webinars are online seminars that offer a cost-effective way to reach…
YouTube YouTube is an online platform where you can upload and view videos on…
»

Quick Facts

Channel

Community

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Insightful: Provides companies with valuable insights directly from the customers themselves, helping to identify what works and what doesn’t.
  • Customer-Centric: Helps to improve the overall customer experience by aligning services and products to customer needs and preferences.
  • Informs Strategy: Assists in better decision-making by offering concrete data to back up strategies and plans.
  • Boosts Retention: Can enhance customer retention by showing customers that their opinions matter and are being acted upon.
  • Identifies Trends: Helps to spot trends and customer behavior patterns that may not have been apparent otherwise.
  • Personalization: Supports the customization of marketing efforts, making them more effective and tailored to individual preferences.
  • Competitive Edge: Gives a competitive advantage by enabling a business to fine tune its offerings based on real data.

Cons

  • Time-Consuming: Collecting, processing, and analyzing feedback and sales data requires substantial time and effort.
  • Resource-Intensive: May require dedicated resources or even third-party services to handle efficiently.
  • Subjectivity Risk: Customer feedback can be subjective, leading to potential biases in the analysis.
  • Cost Implications: Involves potential costs, especially if using advanced tools or seeking external expertise.
  • Data Overwhelm: The sheer volume of data can be overwhelming and difficult to manage without proper systems.
  • Implementation Challenges: Acting on feedback can be challenging and may require significant changes in operations or offerings.
  • Privacy Concerns: Needs careful handling to ensure customer data privacy and compliance with regulations.