Measure impact through follow-up surveys and sales data
Evaluate your campaign effectiveness with follow-up surveys and sales data. It helps you understand customer satisfaction and loyalty but may be time-consuming. The insights can lead to more targeted strategies, though gathering and analyzing the data requires effort.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Amplitude | Amplitude is an advanced analytics platform designed to provide marke… |
Paid Only
|
Moderate
|
| CustomerGauge | CustomerGauge is a robust experience management platform designed to … |
Paid Only
|
Moderate
|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Insightful: Provides deep insights into customer satisfaction and loyalty, helping you tailor future marketing strategies effectively.
- Comprehensive: Covers various touchpoints and interactions, offering a holistic view of your campaign’s impact.
- Customer-Centric: Focuses on customer feedback and their experiences, aligning your strategies towards customer needs.
- Improvement-Oriented: Identifies areas for improvement, enabling you to enhance your products or services based on real customer data.
- Valuable Data: Supplies data that can be utilized across other marketing channels and strategies to improve overall efficiency.
- Trust Building: Demonstrates that you value customer feedback, fostering trust and long-term loyalty.
- Quantifiable: Allows you to measure the effectiveness of your campaigns in quantifiable terms, aiding in more accurate ROI calculations.
Cons
- Time-consuming: Gathering and analyzing data from follow-up surveys and sales records can be a lengthy process.
- Resource Intensive: Requires specific tools and expertise to interpret and act on the data effectively.
- Response Rate: Might face low response rates for surveys, leading to less reliable data.
- Bias: Data might be influenced by respondent’s bias or inaccurate self-reporting.
- Delayed Feedback: Results and insights are not instantaneous and require considerable time to compile and analyze.
- Privacy Concerns: Handling customer data brings responsibilities and potential privacy concerns.
- Costly: High-quality data collection and analysis can be expensive, potentially impacting the overall budget.