Monitor ad performance through local feedback and surveys
Community
Get real insights on your ads by collecting feedback and surveys from locals. It’s great for understanding how your ads are doing, but it requires consistent effort and time to manage.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| SurveyMonkey Audience | SurveyMonkey Audience is a sophisticated market research tool that em… |
Paid Only
|
Moderate
|
| Typeform | Typeform is an innovative online platform that enables marketing prof… |
Paid Only
from $25.00/mo
|
Moderate
|
| Zoho Survey | Zoho Survey is a dynamic tool designed for creating and managing surv… |
Paid Only
from $29.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
| Local TV | Local TV is great for reaching people in a specific area with video a… |
Quick Facts
Channel
Community
Advertising Type
Social
Difficulty Level
Estimated Cost
Time to Impact
Short (Weeks)
Tags
Pros
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Precise Insight: Allows for collecting targeted, local feedback on ad performance.
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Improves Engagement: Helps improve customer engagement by showing that you value their opinions.
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Low Cost: Cost-effective as it often uses free or low-cost tools.
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Data-Driven Decisions: Provides valuable data to make informed marketing decisions and adjustments.
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Customer Satisfaction: Boosts customer satisfaction by addressing their feedback and concerns.
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Enhances Reputation: Enhances brand reputation by showing commitment to customer needs.
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Flexible Implementation: Can be implemented through various channels such as social media, email, and in-person surveys.
Cons
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Time-Consuming: Requires significant time and effort to gather and analyze feedback.
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Resource Intensive: May need dedicated resources or staff to manage feedback and survey processes.
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Potential Bias: Survey responses may be biased or not fully representative of the larger audience.
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Low Response Rate: Can suffer from low response rates, leading to less reliable data.
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Continuous Effort: Needs continuous effort and follow-up to keep surveys relevant and useful.
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Limited Scope: Focused on local feedback, which may not reflect broader market sentiments.
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Privacy Concerns: Must ensure compliance with privacy laws and regulations when collecting data.