Monitor competitor activity on each channel to stay competitive
Social Media
Want to keep ahead? Keeping tabs on your competitors across different platforms can give you a leg up. You’ll spot trends and areas to improve, but it’s a time sink and requires constant effort.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Ahrefs | Ahrefs is a leading SEO toolset designed to empower marketing profess… |
Paid Only
from $99.00/mo
|
Moderate
|
| BuzzSumo | BuzzSumo is a sophisticated content discovery and social media analyt… |
Paid Only
from $99.00/mo
|
Moderate
|
| Google Alerts | Google Alerts is a powerful tool designed to assist marketing profess… |
Paid Only
|
Moderate
|
| Google Trends | Google Trends is a powerful analytical tool developed by Google that … |
Paid Only
|
Moderate
|
| Hootsuite | Hootsuite is a comprehensive social media management platform designe… |
Paid Only
from $99.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Technologies
| Name | Description |
|---|---|
| Social Media Management |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Stay ahead of trends: By monitoring competitors, you can spot emerging trends and adapt quickly.
- Identify gaps: Discover what your competitors are missing and seize the opportunity to fill those gaps.
- Improve strategies: Learn from competitors’ successes and failures to refine your own strategies.
- Enhance brand positioning: Stay competitive by understanding how your brand measures up against others in the industry.
- Customer insights: Gain valuable insights into customer preferences and behavior based on competitors’ interactions.
- Benchmark performance: Establish performance benchmarks by comparing your metrics with competitors.
- Avoid pitfalls: Learn from the mistakes of competitors to avoid similar pitfalls in your campaigns.
Cons
- Time-consuming: Continuously monitoring competitors can be quite time-consuming and may distract from other vital tasks.
- Resource-intensive: Requires dedicated resources and tools to gather and analyze competitive data effectively.
- Potential over-focus: An excessive focus on competitors might lead to a lack of innovation in your strategies.
- Risk of misinformation: Competitor data might be misleading or incomplete, leading to incorrect conclusions.
- Stress factor: Constantly comparing your brand to competitors can create stress and pressure on your marketing team.
- Ethical concerns: There might be ethical considerations regarding how far you go in monitoring competitors.
- Potential for complacency: Focusing too much on competitors can lead to complacency if you only aim to match their efforts.