Monitor display effectiveness through sales and foot traffic data
In-Store
Analyzing display effectiveness through sales and foot traffic data can give valuable insights into what works best for your business. While it can be a bit tedious, the actionable insights make it worthwhile.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Dor Technologies | Dor Technologies offers a sophisticated, data-driven marketing tool d… |
Paid Only
|
Moderate
|
| RetailNext | RetailNext is an advanced analytics platform that leverages in-store … |
Paid Only
|
Moderate
|
| Scanalytics | Scanalytics is a cutting-edge marketing analytics platform designed t… |
Paid Only
|
Moderate
|
| Trax Retail | Trax Retail is a leading retail analytics platform designed to enhanc… |
Paid Only
|
Moderate
|
| Walkbase | Walkbase is a sophisticated marketing platform designed to enhance in… |
Paid Only
|
Moderate
|
Objectives
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Real Estate | The Real Estate sector encompasses activities related to the developm… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
OOH
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Increases Sales Insights: Provides tangible data to help you understand the impact of your displays on sales.
- Enhances Customer Understanding: Offers a clearer view of customer behaviors and preferences in-store.
- Optimizes Marketing Strategies: Helps refine and improve your display setups for better effectiveness.
- Boosts Foot Traffic: Can lead to more effective displays that drive higher foot traffic.
- Immediate Feedback: Provides quick insights that can be acted upon almost immediately.
- Cost-effective: Typically doesn’t require significant extra expenses, as it leverages existing data and resources.
- Competitive Edge: Offers strategic insights that can be leveraged to outperform competitors.
Cons
- Time-consuming: Requires frequent monitoring and analysis of data, which can be time-consuming.
- Complex Data: The data gathered can be complex to interpret without specialized knowledge.
- Initial Setup Effort: Requires initial effort to set up effective tracking systems and methodologies.
- No Direct Attribution: It might be challenging to directly attribute sales increases solely to display effectiveness without other influencing factors.
- Limited Scope: Focuses only on in-store and display effectiveness, potentially overlooking other marketing aspects.
- Data Privacy Concerns: Collecting and analyzing customer data might raise privacy concerns that need addressing.
- Resource Intensive: May need additional resources or tools to monitor and analyze the data effectively.