Offer additional points for specific actions, such as referrals or social shares

Social Media

Earn extra points for referring friends or sharing content. It’s free, easy to implement, and great for boosting engagement and loyalty, but you’ll need to track points and manage the logistics.

Tools

Name Description Pricing Ease of Use
Annex Cloud Annex Cloud is a comprehensive marketing platform designed to enhance…
Paid Only
Moderate
Antavo Antavo is a leading loyalty management platform designed to support c…
Paid Only
Moderate
InviteReferrals InviteReferrals is a robust referral marketing tool designed to ampli…
Paid Only
Moderate
LoyaltyLion LoyaltyLion is a leading loyalty and engagement platform designed to …
Paid Only
Moderate
ReferralCandy ReferralCandy is a robust referral marketing platform designed to amp…
Paid Only
from $49.00/mo
Moderate
»

Objectives

Name Description
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Engagement Engagement in marketing refers to the interactions between a brand an…
Retention Retention in marketing focuses on keeping existing customers engaged …
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
Small Business Owners Small Business Owners are a vital demographic characterized by their …
»

Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
»

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Loyalty and Rewards Strategies Encouraging repeat business through loyalty programs and rewards can …
Viral Marketing Strategies Creating shareable content that quickly spreads online can boost bran…

Sub-strategy

Name Description
Referral Marketing Strategy Encouraging existing customers to refer new ones by offering incentiv…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Points-Based Loyalty Strategy Rewarding customers with points for purchases and engagement, which c…
User-Generated Content Strategy Encouraging customers to create and share content about your brand. T…

Technologies

Name Description
Affiliate & Partner Marketing Affiliate & Partner Marketing technology is a strategic tool that ena…

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
LinkedIn LinkedIn is the go-to platform for professional networking and market…
Pinterest Pinterest is a visual discovery and bookmarking tool perfect for show…
Snapchat Snapchat is a fun and dynamic social media platform where you can rea…
»

Quick Facts

Channel

Social Media

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2C
Free

Pros

  • Boosts engagement as users are motivated to interact more.
  • Increases loyalty by rewarding existing customers.
  • Encourages social sharing which enhances brand visibility.
  • Low cost compared to other marketing tactics.
  • Easy to implement if you use existing platforms.
  • Builds community as users invite friends.
  • Provides data on customer preferences and behaviors.

Cons

  • Requires tracking to manage points and rewards.
  • Can be confusing for users if not clearly explained.
  • Potential for abuse with fake referrals or shares.
  • Limited reach if users don’t participate actively.
  • Maintenance needed to keep the program exciting.
  • Possible disappointment if users don’t see immediate rewards.
  • Dependence on platform algorithms which can change.