Offer additional points for specific actions, such as referrals or social shares
Community
Earn extra points for referring friends or sharing content. It’s free, easy to implement, and great for boosting engagement and loyalty, but you’ll need to track points and manage the logistics.
Tools
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Strategy
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Technologies
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Channel
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| Community | Connecting with audiences through communities builds trust, loyalty, … |
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Quick Facts
Channel
Community
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Boosts engagement as users are motivated to interact more.
- Increases loyalty by rewarding existing customers.
- Encourages social sharing which enhances brand visibility.
- Low cost compared to other marketing tactics.
- Easy to implement if you use existing platforms.
- Builds community as users invite friends.
- Provides data on customer preferences and behaviors.
Cons
- Requires tracking to manage points and rewards.
- Can be confusing for users if not clearly explained.
- Potential for abuse with fake referrals or shares.
- Limited reach if users don’t participate actively.
- Maintenance needed to keep the program exciting.
- Possible disappointment if users don’t see immediate rewards.
- Dependence on platform algorithms which can change.