Offer early access to new products or sales to loyal customers
Reward loyal customers by giving them a sneak peek at new products or exclusive access to special sales. It’s a great way to build trust and loyalty, but you may need to manage expectations and demand. Perfect for keeping your best customers engaged and feeling valued.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| HubSpot Email Marketing | HubSpot Email Marketing enables marketing professionals to design, au… |
Paid Only
|
Moderate
|
| Klaviyo | Klaviyo is a robust marketing automation platform designed to enhance… |
Paid Only
|
Moderate
|
| Mailchimp | Mailchimp is a leading marketing automation platform designed to enha… |
Paid Only
from $13.00/mo
|
Moderate
|
| Omnisend | Omnisend is a comprehensive marketing automation tool designed to str… |
Paid Only
|
Moderate
|
| Sendinblue | Sendinblue is a comprehensive digital marketing platform designed to … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
| Product Launch Strategy | Introducing a new product to the market with a strategic plan to crea… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Increases Customer Loyalty. Offering early access can make customers feel valued and increase their loyalty to your brand.
- Boosts Sales. Early access to sales can drive immediate purchases from your most engaged customers.
- Enhances Customer Retention. Regularly offering early access keeps loyal customers coming back.
- Creates Excitement and Buzz. Exclusive access can generate excitement and buzz around your new products or sales.
- Strengthens Community. This tactic can strengthen the sense of community among your loyal customers.
- Provides Valuable Feedback. Early access allows you to collect valuable feedback from your best customers before a wider launch.
- Improves Brand Perception. Customers appreciate being rewarded, which can improve your brand’s overall perception.
Cons
- Potential for Disappointment. If early access products or sales don’t meet expectations, it can lead to disappointment.
- Logistical Challenges. Managing early access offers can be logistically challenging, especially for high-demand products.
- Increased Pressure. There may be increased pressure on your team to release early access offerings on time.
- Risks of Exclusivity. There’s a risk that other customers may feel excluded or less valued.
- May Not Appeal to All. Not all customers may be interested in early access offers.
- Requires Ongoing Effort. You’ll need to continually develop new early access offers to keep customers engaged.
- Potential for Overwhelm. Offering too many early access deals can overwhelm your loyal customers.