Offer exclusive deals for local viewers
In-Store
Give your local audience a reason to choose you by offering exclusive deals just for them. It builds community buzz but can sometimes attract just bargain hunters.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Buffer | Buffer is a powerful social media management tool designed to streaml… |
Paid Only
from $6.00/mo
|
Moderate
|
| Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
| Facebook Groups | Facebook Groups, a powerful tool by Meta, facilitates community build… |
Paid Only
|
Moderate
|
| Google My Business | Google My Business is a crucial tool for marketers aiming to enhance … |
Paid Only
|
Moderate
|
| Groupon | Groupon is a leading e-commerce marketplace that connects consumers w… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
| Renters | Renters are a diverse demographic characterized by mobility, flexibil… |
| Rural Residents | Rural residents are characterized by a deep connection to their local… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Suburban Residents | Suburban residents are a vital demographic characterized by their fam… |
Promotes
| Name | Description |
|---|---|
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Boosts Community Loyalty: Offering exclusive deals for local viewers makes them feel special and appreciated, fostering stronger loyalty to your business.
- Increases Foot Traffic: Exclusive deals drive more local customers to your physical store or event location, boosting foot traffic and in-person interactions.
- Enhanced Social Media Engagement: Sharing local exclusive deals on social platforms can lead to higher engagement and sharing among the local community.
- Supports Small Business Image: Offering exclusive deals locally can bolster the perception of supporting local businesses, which many communities favor.
- Cost-Effective Advertising: Targeting local viewers with exclusive deals can be more cost-effective compared to broader advertising campaigns, reducing spend wastage.
- Higher Conversion Rates: Local exclusive deals often lead to higher conversion rates as the audience is more likely to act due to the proximity and relevance.
- Encourages Repeat Visits: Providing local deals can encourage customers to visit repeatedly, knowing there are special offers just for them.
Cons
- Attracts Bargain Hunters: There’s a risk of attracting customers who are only interested in deals and not in long-term patronage.
- Limited Reach: Focusing on local viewers means the reach is geographically limited and may not attract a wider audience.
- Potential Overheads: Offering exclusive deals can sometimes lead to additional operational costs, like staffing and inventory management.
- Complex Tracking: Managing and tracking the effectiveness of exclusive local deals can be complex and time-consuming.
- Risk of Devaluation: Frequent deals might lead customers to expect discounts and perceive your products as lower in value.
- Competition Spike: If many local businesses offer deals simultaneously, the competition can dilute the effectiveness of your promotions.
- Dependence on Timing: The success of local deals can be highly dependent on timing and local events, making it unpredictable.