Offer exclusive deals or promotions via SMS
Mobile
Sending exclusive deals or promotions directly to customers’ phones through SMS is a quick way to grab attention. It’s fast and direct, but can be seen as intrusive and might lead to opt-outs if overused. Great for driving immediate sales and customer engagement.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| EZ Texting | EZ Texting is a robust mobile marketing platform empowering businesse… |
Paid Only
|
Moderate
|
| SimpleTexting | SimpleTexting is a powerful SMS marketing platform that enables busin… |
Paid Only
from $29.00/mo
|
Moderate
|
| Twilio | Twilio is a leading cloud communications platform enabling businesses… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Urban Dwellers | Urban Dwellers represent a dynamic demographic group characterized by… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Quick Facts
Channel
Mobile
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Pros
- Quick communication: SMS is instant and messages are usually read within minutes.
- High open rates: Most SMS messages are opened and read, leading to better engagement.
- Direct and personal: Messages go straight to the recipient’s phone, making it feel personal.
- No need for internet: Recipients don’t need an internet connection to receive SMS.
- High conversion rates: Exclusive deals and promotions can drive immediate sales actions.
- Easy to track: Responses and engagement can be easily monitored and analyzed.
- Broad reach: Almost everyone has a mobile phone, making SMS a wide-reaching tactic.
Cons
- Intrusive: Messages can feel spammy if sent too frequently, leading to opt-outs.
- Character limit: Limited space can make it hard to convey detailed information.
- Consent required: You must have explicit permission from customers to send them SMS messages.
- Cost: Sending a large volume of messages can become expensive.
- No multimedia: Unlike MMS, SMS can’t include images or videos, limiting creativity.
- Risk of ignoring: People might ignore or delete promotional messages.
- Privacy concerns: Handling phone numbers and customer data must be done carefully to avoid breaches and legal issues.