Offer exclusives or embargoes to trusted media contacts

PR

Give select media early access to news, content, or products. It’s a strategic way to build excitement and credibility, though it might alienate those not included and requires strong media relationships.

Tools

Name Description Pricing Ease of Use
Agility PR Solutions Agility PR Solutions offers cutting-edge tools for public relations p…
Paid Only
Moderate
Cision Cision is a comprehensive marketing tool designed to enhance brand aw…
Paid Only
Moderate
Muck Rack Muck Rack is a PR and media relations platform designed to streamline…
Paid Only
Moderate
PR Newswire PR Newswire is a leading global communications platform that enables …
Paid Only
Moderate
Prowly Prowly is a comprehensive public relations and media management platf…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Product Launch A product launch is a strategic marketing objective designed to intro…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
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Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Event The 'Event' is a strategic platform that enables marketers to connect…
Physical Product The Physical Product represents a tangible good that marketers have t…
Podcast Podcasts are digital audio files available for streaming or download,…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
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Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Communication The Communication sector encompasses a broad array of services and te…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Information Technology The Information Technology (IT) sector is integral to the global econ…
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Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Crisis Management Strategies Handling a crisis involves quick, transparent communication to manage…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
Thought Leadership Strategies Sharing expert insights and innovative ideas builds your reputation a…

Sub-strategy

Name Description
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Crisis Communication Strategy Responding effectively to negative events to protect your brand's rep…
Reputation Management Strategy Monitoring and influencing how your brand is perceived online and off…
Influencer Event Strategy Hosting events where influencers experience and promote your brand in…
Industry Insights Strategy Gathering and analyzing industry data to inform business decisions an…
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Technologies

Channel

Name Description
PR Public Relations (PR) focuses on building and maintaining a positive …

Sub-channel

Name Description
Media Relations Media relations help you build a positive public image by getting you…
Press Releases Press releases are official statements issued to media outlets, desig…
Magazines Magazines are a unique way to reach targeted audiences through engagi…
Newspapers Newspapers offer a tangible way to reach a wide, often loyal audience…

Quick Facts

Channel

PR

Advertising Type

Native

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B
B2C

Pros

  • Credibility: Builds credibility by offering exclusives to trusted media.
  • Buzz: Creates pre-launch buzz and anticipation.
  • Control: Allows control over the release of information.
  • Relationships: Strengthens relationships with media contacts.
  • Impact: Can lead to impactful and in-depth media coverage.
  • Reputation: Enhances brand reputation and authority.
  • Focus: Helps target the most relevant audience effectively.

Cons

  • Exclusion: Might alienate media or audiences not given exclusives.
  • Dependence: Relies heavily on strong media relationships.
  • Risk: Risk of leaks before the intended release date.
  • Negotiation: Requires careful negotiation and agreement handling.
  • Cost: Can involve significant resources in managing these relationships.
  • Effort: High effort and coordination needed to execute effectively.
  • Variance: Results can vary depending on media reception and coverage.