Offer introductory discounts or trials for first-time customers

Email

Offering introductory discounts or trials entices potential customers to try a product or service without initial commitment. It’s a great way to attract new customers and build trust, but it may not guarantee long-term loyalty and can be costly.

Tools

Name Description Pricing Ease of Use
AWeber AWeber is a leading email marketing platform designed to streamline c…
Paid Only
Moderate
ActiveCampaign ActiveCampaign is a comprehensive marketing automation tool designed …
Paid Only
from $29.00/mo
Moderate
Campaign Monitor Campaign Monitor is a sophisticated email marketing platform designed…
Paid Only
from $9.00/mo
Moderate
Constant Contact Constant Contact is a robust marketing tool designed to empower busin…
Paid Only
Moderate
ConvertKit ConvertKit is an advanced email marketing platform designed specifica…
Paid Only
from $29.00/mo
Moderate
»

Objectives

Name Description
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Traffic Increasing website traffic is a fundamental marketing objective focus…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Health and Fitness Enthusiasts Health and Fitness Enthusiasts are a vibrant demographic, defined by …
Low-Income Earners **Professional Description for 'Low-Income Earners'** Low-income ear…
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…
»

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
»

Strategy

Name Description
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Pricing Strategies Setting the right price involves balancing profitability and customer…

Sub-strategy

Name Description
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Referral Marketing Strategy Encouraging existing customers to refer new ones by offering incentiv…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Market Penetration Strategy Increasing market share for existing products through tactics like co…
Discount and Promotional Pricing Strategy Offering temporary price reductions to boost sales and attract custom…

Technologies

Name Description
Email Marketing & CRM

Channel

Name Description
Email Email marketing is a versatile tool for reaching both businesses and …

Sub-channel

Name Description
Newsletters Newsletters are an effective way to keep your audience informed and e…
Promotional Emails Promotional emails are a direct way to reach customers with targeted …
Transactional Emails Transactional emails are a reliable way to engage with customers thro…

Quick Facts

Channel

Email

Advertising Type

Email

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2C
Free

Pros

  • Builds initial customer interest by offering a low-risk way for new customers to try a product or service.
  • Increases brand visibility and awareness, making your product or service more well-known in the market.
  • Encourages word-of-mouth marketing as satisfied customers are more likely to share their positive experiences.
  • Can quickly generate sales and revenue, providing an immediate boost to your business.
  • Helps you gather valuable customer feedback which can be used to improve your offerings.
  • Enhances customer trust as a discount or trial can reduce perceived risk and increase confidence in your brand.
  • Provides a competitive edge, especially in saturated markets where every advantage counts.

Cons

  • Doesn’t guarantee long-term loyalty, as customers might only be interested in the discount or trial.
  • Might attract bargain hunters who have no intention of becoming regular customers.
  • Can be costly, especially if the discount is too steep or if the trial period is too long.
  • Possibility of devaluing your product or service, making customers expect discounts all the time.
  • May lead to lower profit margins, affecting your overall profitability.
  • Can strain resources as increased demand from promotions might require additional support and inventory.
  • Risk of misuse or abuse, such as customers repeatedly using introductory offers under different accounts.