Offer special deals or discounts for sampled products
In-Store
Special deals or discounts for sampled products are a great way to attract new customers and get them to try out what you offer. While it requires giving away products at a reduced price, it can significantly boost your customer base and sales.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| DealSpotr | DealSpotr is a versatile marketing platform designed to optimize bran… |
Paid Only
|
Moderate
|
| Groupon | Groupon is a leading e-commerce marketplace that connects consumers w… |
Paid Only
|
Moderate
|
| RafflePress | RafflePress is a robust giveaway platform designed to amplify brand a… |
Paid Only
|
Moderate
|
| ReferralCandy | ReferralCandy is a robust referral marketing platform designed to amp… |
Paid Only
from $49.00/mo
|
Moderate
|
| Refersion | Refersion is an advanced affiliate marketing platform designed to str… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
| Low-Income Earners | **Professional Description for 'Low-Income Earners'** Low-income ear… |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Product Sampling Strategy | Offering free samples to potential customers to let them try your pro… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Attract new customers and encourage trial by offering products at a reduced cost.
- Boost sales by converting sampling into purchase decisions with enticing deals.
- Strengthen customer loyalty as consumers’ appreciation for the value provided increases their likelihood of returning.
- Increase brand visibility and awareness, especially if the offers are shared on social media or through word-of-mouth.
- Generate word-of-mouth marketing as satisfied customers are likely to share their positive experiences.
- Gather valuable feedback from customers who try your products, helping refine offerings.
- Enhance your brand’s reputation for providing value and customer-centric deals.
Cons
- Reduced revenue in the short term due to offering products at a discount or free of charge.
- Potential for abuse, with some customers repeatedly taking advantage of offers without making full-price purchases.
- High costs related to shipping, production, or logistics for distributing samples.
- Dilution of perceived value if discounts or deals are offered too frequently.
- Target market misalignment, as offers might attract customers who have no intention of making future purchases.
- Limited reach if not marketed properly, resulting in samples not reaching the desired audience.
- Operational challenges in managing inventory, tracking usage, and preventing fraud.