Optimise for mobile to ensure readability
Mobile
Make sure your site is mobile-friendly so everyone can read it easily on their phones. It’s a quick win for keeping people happy but it might take some extra effort to get it just right.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
Paid Only
from $99.00/mo
|
Moderate
|
| Adobe InDesign | Adobe InDesign is the go-to tool for crafting beautiful layouts for p… |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Content Creation & Design |
Channel
| Name | Description |
|---|---|
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
Sub-channel
| Name | Description |
|---|---|
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
Quick Facts
Channel
Mobile
Advertising Type
Display
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Improves user experience, making your content easily readable on mobile devices can keep visitors engaged longer.
- Boosts search engine rankings, search engines prioritize mobile-friendly sites, which can drive more organic traffic to your website.
- Increases reach, more people are using mobile devices to access the internet, so mobile optimization widens your audience.
- Enhances accessibility, optimizing for mobile makes your site more accessible to users with disabilities using mobile devices.
- Improves social sharing, mobile-friendly content is more likely to be shared on social media platforms, increasing your exposure.
- Reduces bounce rates, a mobile-optimized site can lower the likelihood of visitors leaving immediately upon arrival.
- Supports local SEO, mobile optimization is crucial for local searches, helping nearby customers find your business.
Cons
- Development time, making a site mobile-friendly can take a significant amount of time depending on its complexity.
- Ongoing maintenance, you’ll need to regularly update and test your site to ensure it remains mobile-optimized.
- Potential design constraints, some design elements might need to be simplified for mobile compatibility, which could affect the overall aesthetic.
- Cost, depending on the extent of optimization needed, the costs can add up, especially if external help is needed.
- Testing required, extensive testing across multiple devices and screen sizes is essential and time-consuming.
- Complex media, multimedia elements might not function well on all mobile devices, requiring additional adjustments.
- Resource intensive, optimizing large websites with vast amounts of content can be resource-intensive in terms of time and effort.