Optimise for SEO to increase visibility on search engines
Optimizing for SEO involves refining your website and content to be more visible on search engines. This boosts your organic traffic without paying for ads. The downside is that it takes time and consistent effort to see results.
Pros
- Increases organic traffic which can lead to higher visibility without the need to pay for ads.
- Improves user experience by making your website easier to navigate and more relevant to users' search queries.
- Boosts brand credibility as higher search engine rankings can make your brand appear more authoritative and trustworthy.
- Provides long-term results since effective SEO can sustain traffic and visibility over time, even if the initial effort was high.
- Enhances local search results which is beneficial for businesses targeting local markets and customers.
- Offers insights into customer behavior through data analytics, allowing for more informed decisions about content and marketing strategies.
- Cost-effective marketing strategy especially for businesses with limited advertising budgets, as it focuses on organic rather than paid results.
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Cons
- Time-consuming as it can take several months to see significant improvements in search rankings and traffic.
- Requires constant updates to stay compliant with evolving search engine algorithms and maintain high rankings.
- High competition as numerous businesses are vying for top spots on search engine result pages, making it a continuous battle.
- Technical knowledge needed to effectively implement and maintain SEO strategies, which might require hiring experts or additional training.
- No guaranteed results since search engine algorithms are complex and constantly changing, making it difficult to ensure top rankings.
- Potential for penalties if SEO practices are deemed manipulative or against search engine guidelines, leading to lower rankings or de-indexing.
- Resource-intensive as it often requires a combination of content creation, technical adjustments, and ongoing strategy changes.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |