Optimise your LinkedIn profile and company page for SEO

Social Media

Get found on LinkedIn by polishing up your profile and company page. This builds your brand, earns trust, and shines your reputation. But it takes effort and isn’t a quick fix.

Tools

Name Description Pricing Ease of Use
LinkedIn Marketing Solutions LinkedIn Marketing Solutions, a robust tool by Microsoft, empowers ma…
Paid Only
Moderate
LinkedIn Sales Navigator LinkedIn Sales Navigator is a robust tool designed to enhance lead ge…
Paid Only
from $99.00/mo
Moderate
Moz Pro Moz Pro is a comprehensive SEO toolset designed to empower marketing …
Paid Only
from $99.00/mo
Moderate
SEMrush SEMrush is a comprehensive digital marketing tool designed to enhance…
Free
from $129.95/mo
Moderate
Yoast SEO Yoast SEO is a leading tool for optimizing website content to improve…
Paid Only
from $99.00/mo
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Reach Reach is a key marketing objective focused on maximizing the exposure…
»

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen X
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
High-Income Earners High-Income Earners are characterized by their significant financial …
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Education The Education sector encompasses institutions such as schools, colleg…
Financial Services The Financial Services sector is a vital part of the global economy, …
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Information Technology The Information Technology (IT) sector is integral to the global econ…
Legal Services The Legal Services sector encompasses a wide array of services includ…
»

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Thought Leadership Strategies Sharing expert insights and innovative ideas builds your reputation a…

Sub-strategy

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Reputation Management Strategy Monitoring and influencing how your brand is perceived online and off…
SEO Strategy Improving your website to rank higher in search results, an SEO strat…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
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Technologies

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
LinkedIn LinkedIn is the go-to platform for professional networking and market…
Social Media Ads Ads on popular social media platforms help brands engage their target…

Quick Facts

Channel

Social Media

Advertising Type

Social

Platform

LinkedIn Marketing Solutions

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2B

Pros

  • Increases visibility and helps your profile get discovered through relevant keyword searches.
  • Builds trust as a well-optimized profile presents you as an authority in your niche.
  • Attracts potential leads by showcasing your expertise and accomplishments.
  • Enhances reputation by portraying a professional image and highlighting your brand’s core values.
  • Offers networking opportunities with industry peers, potential clients, and partners.
  • Supports SEO efforts as your LinkedIn profile and page can rank in search engines.
  • Drives traffic to your website or other online properties through link placement.

Cons

  • Time-consuming process requiring regular updates and continual optimization.
  • Competitive landscape makes standing out challenging when everyone is optimizing.
  • Learning curve to understand LinkedIn’s search algorithm and effective SEO techniques.
  • Limited customization options compared to personal websites or blogs.
  • Requires consistent content creation to maintain freshness and relevance.
  • ROI measurement can be difficult and may not be immediately evident.
  • Dependence on LinkedIn policies and changes to their algorithm can impact your visibility.